We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising.” Here’s what it means.
Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.
Lately in the realm of video, the industry is seeing a powerful fusion between two innovative trends—outstream formats, and programmatic delivery.
In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.
“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners,” said Brian Kroski, AMI.