Driving Traffic

Tophatter saw 3.7%+ conversion rate with Taboola than any other paid channel, and 4.7% more purchases from first-time visitors on the same day.

To support a recent ‘Visit Britain’ branded content campaign targeting India, TUI turned to Taboola to drive high quality traffic and conversions.

Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”

If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].

FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.

Leesa and Taboola worked together to increase return on ad spend by 5 times, resulting in better conversions for the popular mattress brand.

We examined consumer data on the most popular mobile devices—common on Black Friday and Cyber Monday—and measured them up to their deals on the day.

As part of the collaboration, Taboola’s personalized content recommendations will be integrated across Johnston Press’ network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, driving audience engagement and creating a significant new revenue stream for the publisher.

Have you ever wondered why there are so many different social networks? Users engage differently. Learn the importance of knowing your audience.