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- Audience Engagement
In a recent post, we covered the legacy of sponsored content—from advertorials in print publications to “branded entertainment” on TV—that paved the way for today’s native advertising. But despite this long history, and the fact that most of us are exposed to native advertising every day, many people still have a narrow understanding of “native” and the many different forms it can take to help publishers better monetize their business. By expanding our definition of native to encompass more diverse forms of branded content, publishers can tap into a multi-billion dollar market, bolster their overall businesses, and take back revenue from the industry’s “Goliath” that is commandeering too much of the digital media space today. The Native We Know: On-Site Custom Branded Content Most people who are familiar with the phrase “native advertising” think of it in terms of those prominent examples cited in our previous post, namely branded content […]
Have you ever wondered why there are so many different social networks? Users engage differently. Learn the importance of knowing your audience.
Following up on Part 1 of our recap, NBCUniversal News Group’s Elisabeth Sami joined us at Taboola’s global headquarters in New York City to speak with WIRED Contributing Editor Spencer Reiss about her role as SVP of Strategy and Business Development. Her team oversees both esteemed news brands (NBC News, MSNBC, and CNBC) and digital news start-ups (Breaking News, Stringwire, NowThis). Media has always been driven by technology Throughout the talk, Sami expressed a tone of optimism about the future of media. Although digital consumption is impacting network TV viewership, news consumption is growing overall, creating an opportunity for news organizations to continue investing in and reaching audiences across platforms. The NBCU News Group constantly identifies new ways to deepen engagement with consumers. That might be through news feeds on Twitter and Facebook, on smartphone or tablet apps, or on set top box applications through connected TVs. Reiss asked whether […]
Thank you to everyone who joined our webinar with Tim Ruder and Chris Muller last Thursday to talk about mobile discovery and the upcoming Google mobile-friendly algorithm update. That update, scheduled to roll out beginning April 21, represents a dramatic change in mobile search results that we hope you are well positioned to handle. In case you weren’t able to attend, you can watch the full video of our discussion below and view the slide deck here: You asked a number of great questions during and after the webinar and we thought it would be worth highlighting some of the most popular ones here: You mentioned that web pages need to load as fast as 1 second for mobile users. Can you elaborate on that a little more? The one-second recommendation comes from Google’s blog post Making Smartphone Sites Load Fast, and is reiterated in the help file Mobile Analysis […]
Starting with the early days of the web, articles featured on a publisher site were handpicked by editors