Ritika Puri

These trends are the reason why display ad revenue is on the decline. Audience attention spans are shrinking, and readers want more for less.

If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.

In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.

Most marketers understand the value of engaging audiences through content but aren’t sure how to tie their efforts back to sales.

When you stop thinking of clicks as clicks, you prioritize the humanity and empathy that are mission-critical to your content marketing success.