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As part of the optimization team at Taboola, we are constantly working with publishers and conducting AB tests, to find the best user interface (UI) for our widget. In doing so, we improve sponsored content (SC) revenue per mille (RPM). When we dealt with a very large news site in India, as part of an ongoing optimization, we needed to get a bit creative. We were already implementing our best practices for our widget on the publisher homepage — so we came up with a different solution. We tested a native UI, one that would help blend the widget into the design of the page. User Behaviour on the Homepage Unlike article pages, where users come to read an article, and then sometimes leave after finish reading it, a user who enters a homepage directly will sometimes scan it from top to bottom to find something to read. When they […]