Native advertising is an incredibly effective way to engage with customers on numerous platforms, and it’s no surprise the niche is growing. Brands want to bring awareness to their products and services in inventive ways beyond traditional tactics. Consumers are fed up with noisy banner ads and are fast becoming sophisticated users of ad blockers. A recent study predicted that native advertising will grow 156% by 2020 and brands and advertisers are jumping on the native advertising bandwagon. For those of you just joining the native ad revolution,‘a good native ad is an ad, but it doesn’t read like one’ according to Business.com. At the same time, users aren’t able to ignore native ads as easily because they coexist seamlessly with publisher content. Marketing and advertising influencers have long tracked the rise of native ad growth in social media, mobile devices, apps and videos that have completely transformed the face […]
Marketers have long discussed quantity and quality of content as competing opposites—it’s time to put an end to this debate in the world of content.
Top content marketing challenge—you must constantly be churning out content. The trick is knowing what your audience wants before you create it.
Business blogging needs to mature—those who fail to learn from history are doomed to repeat it, or worse, not realize they need to grow.
As content demand increases, so does the need for executive representative. A Chief Content Officer, used to be an unheard of job title – but not today.