All Stories

Oct 26, 2015

Mobile needs to be a core part of every publisher’s strategy. Across the entire Taboola network, publishers are seeing more than half their traffic from smartphones and tablets— up from an average of 25% at the beginning of last year. While a responsive web design should be par for the course at this point, it is not enough of a strategy to ensure the satisfaction of your smartphone and tablet readers. Mobile traffic is fundamentally different from desktop traffic in that it is more likely to come from social media and to be accessing your site from a slower internet connection. As a result, these users exhibit different behaviors and have different needs that should be met if you are going to keep them engaged with your content. Earlier this year, we shared a collection of 7 tips for optimizing your mobile monetization strategy. Today, we’re sharing 4 new optimization […]

Jul 29, 2015

  Last November, we published our first set of tips for publishers on how to optimize their mobile monetization efforts. Today, more than half of the traffic on Taboola’s network comes from mobile devices, and this is a reflection of the broader trend rippling throughout the digital media industry. As new data and best practices emerge from the Taboola platform, we wanted to provide an updated set of best practices around how publishers can best monetize their mobile websites, while also improving the user experience for readers. Mobile-responsive website design is the norm. Leading web traffic data firm Alexa has found that 89 percent of the web’s top 100 sites employ a responsive template design. Given the proliferation of new device and screen sizes available to users, a static website is no longer sufficient to serve all audiences. Responsive design is the rule, not the exception, for high-traffic websites. Those […]

Jun 18, 2015

The challenges of monetizing mobile web properties are well-documented.  Platform and device fragmentation have created an environment where an ad can look great on one phone, but terrible on another. Higher-res mobile ads may only load smoothly (or at all) if a device is connected to WiFi, and desktop-designed banner ads often cover mobile content and force otherwise mobile-optimized webpages to load at reduced resolution. Mobile publishers have tried and tried again to make the desktop ad model work on mobile, to little avail. Adding to this round peg/square hole issue is the fact that over half of the people who visit a webpage spend under fifteen seconds there, and mobile behaviors (including touchscreen gestures and on-the-go content consumption) differ greatly from those employed on desktop computers. Nearly a decade after the iPhone premiered, it’s easy to see why publishers still struggle to earn much from their mobile web properties. […]

Create Your Campaign Today!