The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.
Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.
With the right strategy, you can successfully wean those social media followers over to your website, making your business more successful. Here’s how.