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Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.
1/22/18
To distribute content for performance, it's important to work with platforms that have two key things: scale and user data for audience targeting.
10/30/17
mobile audience engagement: understanding customer needs helps provide the right information at the right micro moment to guide their purchase decision.

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