The holiday shopping season can make or break a brand’s success for the entire year, but it’s not just about the busiest days. The key to lucrative holiday marketing is reaching your audience before the holiday rush begins. By getting a jump on the competition and carefully planning your holiday strategy, you can capture your audience’s attention throughout the entire season—not just for one day.
If you’re stumped on how to get started, we’ve got you covered. Our Holiday Campaign Checklist: How to Use Taboola’s Products for Success This Holiday Season will guide you through the steps needed to connect with shoppers and boost your holiday sales so you can make this season your most successful yet.
Holiday Ad Campaign Checklist
Here’s a quick preview of the checklist below, but for a deeper dive and the full impact, be sure to download the complete checklist. It’s packed with all the insights you need to really make this holiday season a win for your campaigns—just like when planning for major events, success is all about having the right resources at your fingertips!
Campaign Set-Up
Just as they may be overwhelmed with product choices, holiday shoppers get bombarded with ads—so it pays to start your holiday marketing campaign early and employ a sound strategy out of the gate. By leveraging Taboola’s Maximize Conversions bidding strategy in advance of peak shopping dates and optimizing conversion events, you can set your holiday campaign up to succeed without being burdened by manual bidding.
Audience Targeting
Even though you’ll be targeting holiday shoppers with your marketing, widening your reach across evergreen campaigns at the same time can create greater brand impact to positively influence November and December sales. When it comes to connecting with those seasonal shoppers, creating incremental campaigns for specific holiday events is another great way to home in on active buyers—and Taboola’s Data Marketplace, which offers targeting based on a variety of audience types and segments, can help.
Creative Strategy
Seasonal images and headlines are a must for sparking interest and enticing holiday shoppers to convert. Good thing Taboola’s GenAI Ad Maker makes it easy to generate relevant creative and even update existing assets with seasonal backgrounds.
To make sure ads with snowy scenery and flickering fires have maximum impact, you need to deliver them when the time is right. Deliver your creative to audiences who have holiday shopping on their minds with our Ad Flight Scheduler (currently in beta) by setting up ad start and end dates and easing the transition to holiday messaging.
Budget Management
Budgets are always top of mind around the holidays, but for advertisers, it’s crucial that you set aside enough ad dollars for the duration of your campaign, taking peak shopping days into account. Since this is a competitive period, expect natural fluctuations in CPA and CPC, and use Taboola’s budget management strategies to protect your CPA over time.
Tracking & Retargeting
When online ad competition reaches its highest point, tracking and retargeting are more important than ever for ensuring ad performance. Using the Taboola Pixel can help you retarget users who have already shown an interest in your products, launch special promotions for loyal existing customers, and more.
Maximize Performance
To keep your campaigns running strong throughout the holidays, there are several strategies you can use—and our checklist has them all. Carefully monitoring creative performance and optimizing ads and sites ensures that advertisers are maximizing campaign performance, and with Taboola’s Custom Rules, adjusting bids and pausing underperforming ads is a breeze.
Plan ahead, optimize early, and monitor performance this holiday season. By following this checklist, you’ll set yourself up for success and maximize your potential to achieve greater holiday campaign results.