A great landing page can mean the difference between having zero, 100, or even 1,000 new leads and sales a day for your business.
No matter what product you’re trying to sell, landing pages serve a single purpose: They inspire your website visitors to take action. At the end of the day, that’s what you’re trying to achieve, right?
For a refresher, landing pages are single pages that focus on a specific topic or campaign, and entice people to buy a product or service. A robust, persuasive landing page is designed to grab the attention of each visitor and compel them to complete a conversion. To that end, implementing landing page design best practices can yield better customer experiences and increase conversions on your site.
Learn how you can create a winning landing page with these five simple landing page tips.
1. Use Proven-to-Work Templates
You don’t have to build a compelling landing page from scratch. You can use ready-made website templates to construct just the right content for your campaigns and enhance results.
Taboola, for example, partnered with website building partners like WordPress, Wix, Instapage, and Elementor to carefully design these landing page templates, part of Taboola’s Landing Page Quick Start. Each template is created using recent trends and best practices from top-performing pages, so you can bring your native ad campaigns to the next level.
Whether you’re new to Taboola or looking to improve your current landing page performance, the process is effortless. Just select a landing page builder and seamlessly add content to the pre-designed template, which can be easily modified.
2. Craft Engaging and Targeted Copy
So, even if you have the right template and layout, the question remains: What content do you use to populate your landing page and grab people’s attention? Use these top tips to get started:
- Repurpose what’s already working. Again, you don’t have to start from scratch. Try taking your most successful blog post and repurposing it for your landing page to help meet your KPIs.
- Clearly state your value offer. This isn’t the time to beat around the bush. You’ve hooked visitors in and now you have to land the sale. So consider stating and restating your to-the-point value offer at the top, middle, and bottom of your landing page. A vintage T-shirt retailer, for example, might write: “Take your coolness up a notch with our soft, vintage t-shirts, now 50% off when you bundle 5 or more.” It states the product, benefits, and special discount in one sentence.
- Consider where your audience comes from. People who find your landing page via social media ads will likely be in a different mindset than those who come from Google Ads or a referral link. Social media users, for example, aren’t necessarily looking for something to buy. But people actively searching for terms on Google might be ready to make a purchase and solve a problem. So you might craft unique landing pages for each audience and use terms that speak to their customer journeys.
3. Qualify Leads Right on the Page
Your landing page copy should focus on solving a problem for a specific audience. Remember that you’re communicating with potential customers who have made it down the funnel, so craft copy that speaks to their unique needs and helps further drive leads.
Consider asking yourself these questions, for instance:
- How does it feel to be in their shoes?
- What do they need to improve their lives right now?
- How can your product or service fill that need?
Also, make sure you clearly mention who the product is for by calling out your audience with these landing page elements:
- Headline. Use terms like “you,” “People aged X,” or “People living in X.”
- Visual. Include a photo or video or people who look like your target customers.
- Testimonials. Choose representative quotes and success stories from satisfied customers in your target audience.
- CTA. Personalize the call to action (CTA). For example: “If you’re over 30 and want to get a quick loan, check your eligibility by clicking on the button bellow.”
4. Create a Compelling CTA
Wait, we’re not done with that CTA just yet! After all, this is the final frontier of your landing page. It’s the last thing someone sees before they submits their information or go to the payment page. So, naturally, it can have a huge impact on conversions.
And you can use these best practices to boost your CTA engagement:
- Use one CTA per landing page. Studies have shown that landing pages with a single link or CTA have a higher conversion rate—an average of 13.5%. This is about 2% more than pages with two or three links or CTAs.
- Incorporate key phrases. Use bold action words like “get” and “give.” Personalize copy with sentences like “Let’s build your offer.” And pair your lead-generation form with a CTA that demonstrates a sense of urgency, like “Get a 30-day trial instantly.”
- Seamlessly tie into landing page copy. Your CTA should be bold but it shouldn’t come out of nowhere. Make sure it ties into the copy already included in the landing page and just drives home your value offer.
5. Optimize Landing Pages for Mobile
More people now access the internet via mobile devices than desktops. So you might think optimizing landing pages for mobile is a no-brainer. But, surprisingly, it’s still an afterthought for many landing page designers and marketers.
So, how can you create a successful mobile landing page that drives conversions? First, consider the mobile buyer journey. How do mobile customers find your native ads and get to your landing pages? Incorporate copy and visuals that are consistent with their cross-channel experiences and path to purchase.
Also, use a simplified layout for mobile landing pages. Single-column templates, for example, with minimal visuals can help speed up loading times and improve mobile experiences.
Land Conversions With Your Landing Pages
Building a great landing page can seem complex, but remember that you don’t have to start from scratch. Use these top tips to craft engaging copy, eye-catching CTAs, optimized pages that drive results.
Also, make this process even easier with Taboola’s data-driven landing page templates, Taboola’s Landing Page Quickstart. All you have to do is choose your design, enter your content, and publish. With the right tools and strategies, you can keep customers moving along the funnel and meet them with compelling offers they just can’t refuse.