This is How FreedomPop Acquired International Users, with a Really Low CPC
Monday April 17th || by Megan Morreale
This 100 percent free mobile services company, FreedomPop, needed to reach a high-quality audience internationally without breaking the budget.
When they found Taboola, they were looking to reach new audiences on premium sites across the web in Spain, the United Kingdom (UK), and the United States (US).
The Taboola discovery platform allowed FreedomPop to reach out to a new audience, right at the time they were open to discovering new content—at the end of an article.
“With Taboola, we were able to perform more effectively than projected against our CPA goals, especially in regards to our international acquisition efforts.” – Sonya Haines, Marketing & Growth, FreedomPop
In Spain in particular, FreedomPop blew their CPC and CPA goals out of the water:
“With Taboola, we were able to perform more effectively than projected against our CPA goals, especially in regards to our international acquisition efforts.
The Taboola network helped us reach a significantly broader and more highly engaged audience than other networks, allowing us to achieve cost per click of only $0.10 in Spain” – Sonya Haines, Marketing & Growth, FreedomPop
Their success with the Taboola discovery platform really moved the needle in international markets and helped them exceed expectations for new customers in Spain.
FreedomPop achieved this CPC with earned media coverage.
A 100% free mobile services company, FreedomPop is ensuring no one is left off the connected grid. The free mobile phone and internet services company offers a suite of devices, digital services, and social sharing so users can share data across accounts.
After a very successful press campaign, FreedomPop wanted to use media coverage to drive more site traffic. With Taboola, they capitalized on leads generated through the article at much higher conversion rates and growth in lead Generation than expected.
They increased customer conversions at $0.10 CPC in Spain.
Throughout the duration of its campaigns on Taboola, FreedomPop generated thousands of subscribers that resulted in service packages implemented.
We helped them target the right people, at the right time, and with the right content. FreedomPop exceeded their growth expectations with just a $0.10 CPC in Spain.
Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To learn more about how Taboola can help you A/B test your site content, contact us or start your campaign today.