Today’s best content marketing strategies are all about cost efficiently scaling your audience to increase sales. This includes a ton of moving parts—the most important of which are the channels where you reach that audience—search, social and, of course, discovery.
The industry’s number one leader in fitting all of these moving parts together just added the third pillar—HubSpot users are now able to start a Taboola campaign right from their dashboard.
“We are always looking for new ways to help our customers scale—as cost efficiently as possible. Taboola is a platform that so many of our customers are already using, and we’re excited to offer them an easy way to streamline their content marketing efforts.
We have integrations with Search and Social, so we were seeking a way to round out our offering with Discovery. Taboola is a great platform that offers massive reach on premium publishers in a brand safe environment.” – Kevin Raheja, Director of Strategic Partnerships at HubSpot.
Over 40,000 marketers will now be able to distribute content through premium publisher sites on the open web easily. Campaign set-up, targeting and launch is integrated directly into the HubSpot dashboard for a seamless experience.
HubSpot marketers can now easily access incredible scale with Discovery.
Every brand has a story that deserves to be discovered, and we’re on a mission to enable as many brands and marketers as we can to reach their potential audience effectively and easily.
Marketers running campaigns through HubSpot will have full control; they can target multiple audiences that fit their products, manage budgets, A/B test creatives with our Getty Images integration and view real-time reports in order to optimize campaign performance and drive high conversion rates as needed.
Campaigns are launched from the HubSpot dashboard in four simple steps—just input your target landing page, select the device and geotargeting of your choice, set your daily budget and your cost-per-click (CPC), and you’re off.
Advertisers can login through Taboola’s Backstage to get access to further targeting capabilities, and adjust campaigns as they run.
Every brand has a story that deserves to be discovered.
In an era where marketers are transitioning from traditional advertising to storytelling, content marketing is king. Coupling your content strategy with Discovery provides you an alternative for distribution outside of search and social, bringing you even more reach and scale through recommendations on premium publisher sites.
Our partnership with HubSpot comes on the heels of Taboola’s recent announcement that our Self Service platform for marketers grew to nearly $100M run rate in its first year.
Taboola’s self service business unit offers cost-efficient and scalable solutions to marketers allowing them to reach 1.4B users globally outside of search and social, placing relevant recommendations on some of the most premium publishers in the world and carrying high editorial value and brand safety.