Advertising with Taboola just got even easier.
In 2020, we announced our direct integration with Google’s demand-side platform, Display & Video 360 (DV360).
Now, we’re expanding that integration even further — giving Taboola advertisers direct access to valuable DV360 audience segments and video offerings.
Here’s what you need to know.
Tap Into an Exclusive Supply of Native Ad Placements
DV360 launched in 2018 as a rebrand of DoubleClick Bid Manager, offering a suite of programmatic buying tools for end-to-end campaign execution. With our integration, programmatic buyers have been able to bid on on our native, in-feed placements in real time.
That means DV360 users can expand their reach and diversify their channels — tapping into our large network of brand-safe publisher properties, which reach more than 500 million daily active users across the globe.
Starting today, we’re taking that integration to the next level.
Directly Access Google’s Affinity & In-Market Audiences
Taboola advertisers now have direct access to Google’s custom first-party audience segments, including Affinity and In-Market audiences. With access to these segments, advertisers can further increase scale, raise awareness, and drive consideration among potential customers across our network.
Here’s a closer look at how you can use these audiences to expand your reach and achieve your goals:
- Affinity audiences. Raise awareness and drive consideration among affinity groups that have a strong interest in your products. Reach people based on what they’re already consuming as they browse pages across the web.
- In-Market audiences. Get in front of people who are “in-market” to purchase a particular type of good or service. Enhance results for performance marketing, mid-funnel marketing, and remarketing campaigns.
- Targeting expanded audiences. Reach audience who share interest profiles with existing customers. That means you can engage more potential buyers (even in cookieless environments) who are most likely to engage, click, or convert.
“We’re making it easier than ever for advertisers to succeed on Taboola, regardless of their objectives,” said Adam Singolda, CEO and founder, Taboola. “A deeper integration with DV360 means more ways for advertisers to refine their approach to reaching and converting customers, using tried and tested audience segments from Google, at no extra cost.”
Expanded Video and Display Banner Offerings
On top of that, advertisers can now also access Google’s DV360 to bid on video placements and standard display banners all in the same place. This means that buyers can access Taboola’s video supply directly and not via another exchange. Alternatively, if you are a buyer interested in Taboola’s unique and exclusive placements but you don’t have native ad assets? Display banner assets are now fully supported via Google’s DSP.
With this expanded integration, we’ll continue to support our 15,000+ advertisers deliver programmatic ads at scale, reach target audiences across the open web, and drive even more value from their campaigns.
To start advertising with Taboola and DV360, contact your Taboola representative or email DV360@taboola.com to arrange for a customer Deal ID.