Did you know that Yahoo reaches nearly 900 million readers around the world each month, bringing people the content they love from sites like Yahoo Finance, Yahoo News, Yahoo Mail, and Yahoo Sports?
With Taboola Ads powering native ad campaigns across Yahoo’s trusted owned and operated digital properties, this means advertisers have a massive opportunity to launch engaging Taboola native ad campaigns across Yahoo — helping meet their full-funnel digital marketing goals.
The big question is: How can brands build eye-catching, creative ads that stand out among these 900 million readers and meet their KPIs?
The Taboola Creative Shop has the answer. Our global team of experts and strategists analyzed top-performing ads across Yahoo and Taboola native properties in Q4 2023. We used these insights to publish the Yahoo-Focused Global Creative Trends Playbook — a comprehensive guide of data-backed recommendations, trends, and strategies to boost your native campaign performance this quarter.
Get an exclusive preview of emerging creative trends and dive deeper by downloading the playbook below.
Download Taboola's Yahoo-Focused Creative Playbook
Yahoo-Focused Global Creative Trends for Native Ads
- Provide incentives. Motivate customers to click by highlighting limited-time, exclusive offers that are personalized to their interests.
- Example: “Exclusive Offer: Claim Your Special Discount Before Time Runs Out”
- Empower consumers with information. The most effective native ad titles tease or provide valuable information that address customers’ specific needs and showcase innovative features.
- Example: “The App That’s Making Personal Finance Easy for Everyone”
- Include close-ups. Top visuals across the network incorporate close-up shots of people. Specifically, they might include two or more people together.
- Example: Showcase an expert or leader in your industry to help convey trust and credibility.
- Use split-screen images. Leverage this visual technique to offer a dual perspective, start to tell a story, and make the most of your image real estate.
- Example: Split your visual with “before” and “after” pictures to illustrate a problem and a solution.
Ready to optimize your Yahoo native ad campaigns with even more winning strategies? Download the Yahoo-Focused Global Creative Trends Playbook to get started. And look out for next quarter’s playbook of expert trends and tips.