In December of 2013, Taboola officially opened an office in Bangkok, Thailand with a mission to expand content discovery throughout the Asia-Pacific region. Almost 2 years later, we’ve had quite an exciting journey (see some of our recent partnerships with Baidu and Yahoo! Japan), and in our work with many local brands and publishers, it’s become clear just how big of a transformation is currently underway.
With so many people in Thailand gaining access to the Internet for the first time, the opportunity for marketers to connect with new audiences is real and growing exponentially.
Earlier this week, we announced our exclusive partnership with Thailand’s oldest native-language newspaper: Thairath. Taboola’s personalized content recommendations will be implemented across Thairath’s desktop and mobile websites, increasing audience engagement as well as creating meaningful new revenue streams. Site visitors will have the power to discover content from Thairath’s site, as well as Thai-language sponsored content from around the web, providing more value back to the audience.
As a result of this partnership, Taboola can now officially add Thai to the growing list of languages we support, including Spanish, French, German, Hebrew, Hindi, Japanese, Portuguese, and more. These are exciting times indeed, and we look forward to working with the team at Thairath on exposing new audiences to the power of content discovery, helping people throughout Thailand discover content they may like but never knew existed.
To learn more about our partnership, please read the full press release here.