Taboola

Recently, we chatted with Urmesh Chandra, lead of digital marketing efforts at PolicyBazaar, about how this online insurance aggregator maximizes marketing efforts using Taboola tools.

You’ve heard the saying that “content is king.” But in the advertising world, context is the new king.

At Taboola, we have worked hard to create and implement an onboarding process that closely replicates the in-person experience.

We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.

The placement of your brand’s message, and the context that surrounds it, can make or break an interaction with someone who hasn’t met you yet, or doesn’t know you well.

The authorities at IAB delivered these new insights in playbook 2.0. 69 members of the IAB, including us, contributed to it.

You often go online to find something: a product, service, news update, video—the list is long. Or, you go to explore. Enter the discovery platform.

Taboola’s self-service platform grew to nearly $100 million in run rate since launching a year ago, helping many realize game-changing success.

Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.

Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”