As part of our journey to build a Discovery category for marketers to promote their brand, we’re excited to announce the expansion of our offering from article, video, gallery and product recommendation to app downloads.
“We founded Taboola because we believed people will never have enough time to discover all the things they may like but never knew existed, ” – Adam Singolda, CEO and founder of Taboola.
“We are beyond excited to continue expanding this Discovery category, from content, to products and now to also recommend mobile apps. We envision an Open Web that is completely personalized, where people search when they know exactly what they are looking for, but enjoy personalized recommendations when they don’t.”
This personalized app recommendation offering will not only change the user experience but also improve mobile marketers visibility into the performance of their apps.
Our new offering will enable advertisers to measure and attribute mobile app downloads and performance and to find more meaningful scale with Taboola.
Marketers can now leverage our massive mobile network to track and optimize engagement with their apps and analyze experiences that only exist on the small screen.
Now, send your users directly to the app store.
Now when marketers use Taboola, they’ll be able to send users directly to the app store, or to a page that carries content about the app before they send the user to the store.
Either way, marketers will be able to attribute each download to their respective campaigns and have a better view of what the cost is per installation, or their cost per acquisition (CPA). We are working with mobile attribution vendors like TUNE, adjust, AppsFlyer and KOCHAVA to make this possible.
According to eMarketer, for most brands, nearly 50 percent of their app users (or potentially more) aren’t driving the value they could be. This information will better enable brands to tailor content to mobile users specifically, at the time they are engaging – which will in turn help increase relevance to the right audiences.
Members of our Network like Match.com are already taking notice.
We are already working with some exciting partners to pioneer this new offering, including Match.com, and games like Forge of Empires, Tribal Wars and others from the game developer InnoGames.
“Server-to-server tracking is critical in what my team oversees, growing the Match Group installed base of new and active users,” said James Peng, head of mobile & social acquisition, Match Group.
The capability to track server-to-server is what allows Taboola to provide insights into app downloads for marketers, and ensure they’re reaching the right audience at the right time.
“Encouraged by strong desktop performance, we started user acquisition for our mobile games on the Taboola network,” said Perrine Keutchayan, senior performance marketing manager, InnoGames.
“The first campaigns have already shown promising volumes and quality. We look forward to Taboola becoming a key mobile UA partner for InnoGames existing and upcoming titles.”
For Taboola, this announcement marks the beginning of entirely new channel and tracking capabilities for app marketers, who operate in a saturated market and rely on the ability to reach their target audience at the right time.
Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To find out how we can support your video marketing strategy, contact us or start your campaign now.