Media General Appoints Taboola As Discovery Partner, Reaching Both Local and National US Audience

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Today, we’re thrilled to announce a 3-year partnership with Media General, one of the nation’s largest connected-screen media companies.

Taboola content recommendations integrated with Media General.

Under the partnership, Taboola’s personalized content recommendations have been seamlessly integrated across the broadcaster’s station websites, spanning desktop and mobile platforms, and appearing on top local news sites such as KXAN (Austin), WOOD (Grand Rapids), WIVB (Buffalo) and WFLA (Tampa).

As our founder and CEO, Adam Singolda shared:

In today’s often-turbulent media ecosystem, scale matters more than ever, and we’re honored to partner with such a forward-thinking company like Media General that has made growth a priority by continuing to transform its business in interesting ways.

As the team at Media General focuses on developing its digital business, we will continue to work together on unlocking new ways to monetize and engage their large and varied audience base, matching people with content they may like but never knew existed.”

We are honored to have the opportunity to work with a leading news provider like Media General. Operating and servicing over 70 television stations in  48 markets, Media General’s robust portfolio of broadcast and digital properties engages 23 percent of U.S. TV households.

The partnership is particularly exciting for us because our predictive engine will be used to present Media General’s diverse audiences with the most relevant promoted stories from around the web.

Not only are we creating value for users but we’re generating a significant new revenue stream for the publisher. Win-win.

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