Last week, several members from Taboola’s Asia-Pacific team were on-site at the iMedia Brand Summit in Goa, meeting with some of India’s most influential marketers and exchanging thoughts on how the digital media industry is evolving throughout the country. The three-day event, hosted at the beachside Alila Diwa Goa resort, included keynote speeches from executives at leading companies such as BBC News, Samsung, Forrester Research and IBM.
The event also featured a session led by our own Joe France, Director of Sales and Partnership Management at Taboola APAC. Speaking in front of an audience of over 70 top brands, Joe walked through the fundamentals of Taboola’s algorithm and the ways that content discovery can enable brands to reach consumers through in-depth storytelling.
While many of the brands in attendance were focused on the data segments of customers they already knew, Joe explained how “discovery” can engage with a much broader pool of consumers who may be interested in a product or service even if they never knew it existed. The presentation illustrated this idea by drawing on Taboola’s recent case studies with clients such as Whirlpool and Amura.
Joe’s speech also responded to one of the summit’s major overarching themes: the tremendous growth and importance of mobile throughout the region.
In a rapidly-emerging economy like India, where people can buy a smartphone for less than $70 USD, mobile is often the primary way people access and consume online media. Leveraging the power of discovery platforms like Taboola, brands can engage audiences through content that is optimized for mobile devices, sometimes performing even better than related desktop campaigns.
As the Indian digital media space continues to boom, Taboola is excited to expand our work with partners throughout the region, unlocking new strategies for brands to connect storytelling to real and scalable ROI.
Want to find out where Taboola is headed next? Check out our Events Page for more information on upcoming appearances!