VIEQUES, PR — Outstream video—standalone video ads without video content behind them—could be the key to raiding the vault of television ad budgets the video industry has been lusting for, according to video SSP ConvertMedia (now Taboola).
Video is still dominant in volume.
The main reason inbound video is still dominant in volume is that it’s the only solution at scale today, says Yoav Naveh, CEO of ConvertMedia (now VP of Video at Taboola).
“Outstream provides an opportunity to have a scalable format that provides value for advertisers, is viewable because it’s front and center, and has an actual chance to engage with a user,” Naveh says.