Last Updated June 7th, 2018

According to Pew Internet & American Life Project, the vast majority of Americans at 95 percent,  now own a cellphone of some kind.

The share of Americans that own smartphones is now 77 percent, up from just 35 percent in Pew Research Center’s first survey of smartphone ownership conducted in 2011.

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Now an integral part of our life, they serve all sorts of needs; from texting, calls, gaming, and social networking to snapping photos, video chatting, checking the news, and shopping.

You name it; we’re doing it on our mobile devices. In fact, according to We Are Social, there are 4.92 billion mobile users globally, equal to 66 percent of the total population.

They’re active too—SmartInsights reports that on average, mobile users spend 87 hours per month on their device. That’s 1,044 hours a year, meaning users are spending 12 percent of their time browsing on mobile.

What does this mean for Content Marketing?

It’s important to ask the question, “Where is our audience finding us?” These days, users are absolutely engaging with your brand via mobile, and you should consider deploying a “mobile-first” content strategy.

Here are some helpful tips to ensure your business is mobile-ready.

Mobile websites have to come first.

If your company doesn’t yet have a responsive mobile site, you’re late to the game. Make your content available in mobile with the most effective UX possible including large font and easy-to-access content sharing capabilities.

Consider an app.

According to eMarketer, there will be more than 221 million smartphone app users in the US alone this year and they’re expected to spend an average of more than 3 hours per day with apps.

Consider a mobile app that can geo-target and add value to your brand with push notifications or gamification. See our recent blog post about our recent update that makes tracking app downloads incredibly easy.

Keep your content simple and easy to digest.

Many mobile users are accessing their content while multitasking – whether it be chatting with a friend, watching television, or dining out.

  • Generate and A/B test succinct headlines.
  • Keep your word count to a minimum. Think quality over quantity.
  • Use graphics or videos whenever possible to illustrate your point.
  • Be sure all contact forms are adaptive and user-friendly.

Optimize for mobile with SEO.

Mobile traffic is responsible for 52.21 percent of internet traffic — compared to 42.16 percent from the previous year., so if users want to find a local bank, make sure your site has all the right keywords built organically into the content.

Distribute your content to the right audience.

Millions of people access social media on their mobile devices; so promoting your content via social is still a great plan of action. Consider also reaching your existing subscribers with a newsletter or promotional email. To learn more about some of the exciting things we’re doing in the content distribution and discovery space, click here to contact us.

Join the conversation! Tweet us @Taboola and tell us what your business is doing to reach mobile users. Have you considered creating a mobile app?

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