If you’re a digital marketer, you know how hard it is to capture, retain and maintain the attention of your audience. One increasingly popular way is using Native Advertising which presents a unique opportunity to blend promotional content seamlessly into the user experience. But not everyone knows how to take full advantage of the capabilities of Native Advertising.
To truly succeed in Native, marketers must optimize their content in structure, format, relevance and impact. Sounds like a heavy lifting task right? That’s where the power of generative AI, like ChatGPT, comes into play. You already have content from other platforms and assets – now it’s time to use ChatGPT to transform it into performance-driving content that amplifies your native advertising efforts and unlocks new levels of audience engagement.
In this post we’ll share a step-by-step tutorial on how to take content you’ve created for your brand or product and use ChatGPT to turn it into a performance-driven article fit for Native based on Taboola tried and tested best practices.
Step 1: Search Your Inventory
Go over existing content within your blog and look for the more generic overviews of your product or service. Ones that indicate your top unique selling propositions and outline the benefits of using your product or service.
For example, let’s go to the Taboola Blog and choose a blog post about why companies are moving their performance marketing budgets to Native Ads.
Step 2: Build Your Prompt and Watch the Magic Happen
First set the role you need ChatGPT to play:
Next, follow our best practices and ask ChatGPT to structure the new version like this:
Then input the content you want to repurpose and hit generate:
Step 3: Review and Edit
Optimize the first draft by asking ChatGPT to generate a couple of times, adding additional prompts or editing and combining parts of the content into one article.
That’s it! Once you have the final edit you’re happy with, implement it in a content form landing page following design and CTA best practices.
Curate, Prompt, Optimize, Repeat.
Using generative AI tools like ChatGPT is a game-changer when it comes to reusing and repurposing your marketing content for increased audience engagement and improved content performance. Saving time and money, generative AI allows digital marketers to make more out of their content for different audiences and a variety of marketing channels. Just source the content, prompt the AI, optimize it and repeat as needed wherever and whenever you need,
Boost Content on Native with Taboola Generative AI
In early 2023, Taboola released a Beta generative AI product that introduces AI-generated creatives into Taboola Ads. Using Taboola generative AI, advertisers can easily optimize ad messaging, imagery, and style to suit individual preferences and boost performance. Taboola generative AI tailors ads to resonate with users while offering advertisers high-performing, cost-effective campaigns through creative diversity.
Learn more about this and other Taboola solutions for advertisers.