It’s almost impossible to run a successful business without organic social media and B2B companies aren’t exempt.
Approximately 76% of B2B tech companies utilize social media for their marketing strategy.
Facebook has stated that the average time business executives spent on their platform was 74% higher than an average person, providing an opportunity for B2B businesses.
Here, we will be looking at 5 organic B2B social media trends to follow by the end of 2021. Let’s get down to business.
B2B companies will use the “less is more” approach
Oftentimes, brands are faced with the dilemma of how often they should post new organic content on social media channels. Although it’s hard to come up with specific figures, different studies have shown that posting less is more effective than bombarding your audience with new social media content.
According to Hubspot, Facebook pages with less than 10,000 followers and 60+ posts in a month receive a 60% decrease in their engagement per post. That is also applicable for pages with 1 to 200 followers.
Generally, posts on Facebook pages tend to have lesser organic reach. Therefore, you may want to consider paying to boost the reach of your posts.
Although every brand wants to appear on their potential consumers’ timelines, overwhelming your audience with new content can be counterproductive. We recommend being highly selective on what to post and what not to post.
LinkedIn will always be the holy grail for B2B
LinkedIn is known as the world’s largest professional network. About 33% of B2B decision-makers use LinkedIn for purchase research.
With that said, it’s pretty obvious that the social media channel is B2B-centric. Here, professional relationships can be easily built, deals are closed, and partnerships are forged. You wouldn’t want to miss out on that!
We recommend checking out one of LinkedIn’s latest features, Polls. In 2020, LinkedIn introduced the Poll feature, which you can use to source ideas for content creation. Like the AI chatbot platforms, the new LinkedIn feature is a cost-efficient avenue to engage and interact with your audience.
Video content will remain the hottest growth hack
88% of brand marketers proclaim that they had a great ROI with video content. Video content helps you pinpoint the pain points of your prospective audience.
Hubspot understands the importance of social media visual content for its marketing strategy. They share visual content on channels like Instagram, YouTube, and even LinkedIn. Check one of their short clips on how you can reach your audience shared on LinkedIn and Instagram.
Video content goes beyond just recording a killer pitch on camera. Investing in video marketing tools will ensure that your content has a professional touch. Some of these tools will also save you the time and stress of editing your social media content.
Check out some of the best YouTube tools to make social media videos.
There will be an increase in the numbers of B2B brands livestreaming
The lockdown during the COVID-19 pandemic forced a lot of B2B brands to test hosting live stream events on social media platforms like Facebook, Instagram, Twitter, and YouTube.
They found that:
- Live streams are cost-efficient and easy to host. Hosting an in-person conference or event can be quite pricey. With live stream events, you don’t need to worry about the cost of logistics.
- You can host live streams for administrative purposes like interviews, seminars, and conferences.
- Live streams are a great way to humanize your brand and create emotional bonds with your audience.
- Live stream events give you the chance to get feedback in real-time during interactions with your audience.
An organic social media strategy should be a priority for every B2B business, and we recommend implementing the best practices mentioned here.
However, organic social media takes time to scale. Supplement your social media strategy with paid advertising on news sites to grow your audience.
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