Technology is one of the fastest-changing and most competitive industries in the world. Every day, tech advertisers both large and small have to fight for attention and market share in an increasingly saturated space.

The question is: How can tech brands cut through the noise and launch truly engaging campaigns that drive results? With real-time data and insights to guide them.

Enter the Taboola Creative Playbook: Tech — a strategic guide for brands operating in B2B tech, software, consumer electronics, apps, and other industries pertaining to technology, computing, and innovation.

The Taboola Creative Shop — a global team of strategists and experts — analyzed readership data from 2022-2023 across our network of over 9,000 publisher properties, as well as market data from external sources.

What did they find?

Creative insights, trends, and tactics that are proven to increase performance for tech advertisers. Whether you’re looking to optimize your images and videos, write catchier headlines and descriptions, or build more intuitive landing pages, this playbook is designed to help.

Download Taboola’s Tech Creative Playbook

Here are just a few of the Creative Shop’s recommendations:

  • Content about innovation drives significant increases in engagement. This is especially true for content about advances in AI and new releases at events like CES. So talk about what makes your product unique and relevant at this moment in consumers’ lives.
  • Experts and leaders build trust and credibility. Highlight these figures in your campaign visuals — preferably in motion — and include their names and quotes in your ad copy.
  • Include powerful call-to-action (CTA) buttons. We found that 37% of tech advertisers on our network use “Learn More,” 23% use “Search Now,” and 9% use “Shop Now.”
  • Design your landing pages to look like native publisher articles. Use minimal colors, such as black font on a white background), include clear headers or navigation bars, and display text in a narrow column with wide shoulders.
  • A/B test and iterate. Mix and match top-performing assets to ensure you are leveraging all creative variations. Start with 6-9 ad items and add new creatives every few weeks.

Ready to optimize your campaign creatives and stand out in an increasingly competitive industry? Download the Taboola Creative Playbook: Tech.

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