We’ve invested even further in brand safety for our advertisers, and have enrolled in the independent verification program by the Trustworthy Accountability Group (TAG).
Our enrollment has been accepted under TAG’s quality guidelines. Our completion of this verification process means that we’ve received a TAG-ID, a unique, global identifier that allows all of our advertiser partners to verify our legitimacy and reputation via TAG.
Taboola’s TAG ID can be found in our ads.txt record.
The TAG Accountability program is the first of its kind—the goal is to create trust in the digital advertising and content recommendation industries by working to eliminate fraud, malware and piracy.
We’re working to end fraud, malware and piracy.
By working to eliminate these pervasive problems in our industry we aim to be a part of the solution, and we’re continuing to work towards our goals of brand safety and transparency:
“We think it’s important for all companies involved in the digital advertising supply chain to participate in a transparent verification process.”
– Mike Zaneis, President and CEO, Trustworthy Accountability Group.
We worked with TAG for this verification to provide a new layer of transparency to brands and agencies—it’s important to us that all of our advertisers know what measures we’ve taken to keep their brand safe, and our TAG-ID is another step in that direction:
“Taboola, as a leader in content recommendation, working with many of the premium sites in the world, has taken an important step towards delivering a safe environment for brands online.”
– Mike Zaneis, President and CEO, Trustworthy Accountability Group.
We will continue to invest in brand safety as the industry evolves.
Beyond TAG—Taboola offers additional brand safety measures such as direct control over campaign placement and negative keyword targeting. This means brands can choose not to appear in articles that mention specific content.
“Brands and marketers are prioritizing strategies towards ensuring brand safety when reaching audiences digitally.
In light of all the craziness out there, there is a massive opportunity for premium publishers to offer a safe experience, adjacent to high quality editorial content and garner meaningful native and video budgets from top brands.”
– Adam Singolda, CEO and founder, Taboola.
We will continue to invest in brand safety efforts, like our recent ads.txt adoption. Forming a united front against malvertising is an important milestone for us as the industry evolves, and we will continue to focus our efforts on being part of the solution.