Today, we’re excited to officially announce a new partnership with Australia’s fastest growing publisher: Allure Media. Reaching over 8 million unique browsers in Australia every month, Allure Media’s network includes some of the most innovative publishers on the Web, such as the Australian editions of Business Insider, Kotaku, Gizmodo, Lifehacker, POPSUGAR, ShopStyle, and more.
Over the next few months, Taboola’s personalization technology will be seamlessly integrated across several of Allure Media’s sites, on both desktop and mobile platforms, engaging the publisher’s influential audiences with content they may like and never knew existed. We’ll also be collaborating with Allure Media’s editorial team to uncover new insights around how users behave across the network, boosting audience engagement and generating meaningful revenue.
Our partnership with Allure Media signifies Taboola’s ongoing commitment to expanding our digital footprint in Australia. To learn more about the details around our partnership, please read the full press release here.