Announcing a strategic partnership to deliver “Apple News” experience on Android devices.
Smartphones have become one of the most intimate devices we own today. On average, we check our phones 75 times every single day, and there are 1.4 billion devices sold a year with more than 2 billion Android devices active every month. We look at our device first thing when we wake up, when we are waiting in line at the grocery store, we use it to photograph small moments in the day, to text our spouses a quick thought, and to track our health.
We also turn to our phones to learn, to get updates on what is happening next door or a world away, and to decide what to do next. In these “moments of next,” we are particularly open to discovering something new.
We’re bringing a personalized quality news experience to vivo, the 5th largest smartphone manufacturer in the world.
This week, we announced our partnership with vivo, the 5th largest smartphone manufacturer in the world, to bring personalized, powerful, and relevant recommendations in the form of premium publisher content to the screens of their mobile Android devices—much like Apple News brings to the users of the iPhone. This partnership will connect our premium publisher partners throughout the globe with hundreds of millions of mobile device users throughout Asia.
The reason Taboola News is an exciting opportunity for carriers and OEMs is because it creates an opportunity to bring a feed of personalized information into the device, which is a differentiation experience. It also creates a whole new revenue stream, while in the past striking a content partnership used to be a cost center. Thirdly, it can create a whole new relationship with users that will allow carriers and OEMs to constantly “talk” to their clients, in a CRM like way, deepening the relationship with their clients.
Bringing hundreds of millions of people to the open web.
As I look into the future 5-7 years at Taboola, it is clear to me that one of the biggest gaps and risks for the future of journalism is the question: “How can millions of people reach the open web and prevent it from shrinking and stay within walled gardens?”
In a world where Search is a mature market and strong consumer companies are less motivated to send people to the open web, but rather opt to keep people inside “walled gardens,” what will drive future growth on the audience front? What is going to be “the next SEO”?
We have spent the last 11 years developing machine learning, and more recently deep learning, algorithms that continue to match the most relevant content and experiences with the 1.4 billion users we reach every month. Alongside that, we’ve created partnerships with thousands of quality publishers in 50 markets around the world. By leveraging our partnerships and our reach in order to partner with OEMs/carriers—we intend to help users access information that can enrich their lives, create engaging and revenue generating experiences for OEM/Carriers, and last but not least—move hundreds of millions of people to quality publishers, making the open web not only survive, but thrive.
We’re just at the beginning, but it’s a beginning I’m very excited about. Our future is fully aligned with the open web and the success of our publisher partners, our brand partners and our new OEM partners.
No room for small dreams..