As the web becomes more and more fragmented and mobile traffic booms, it is increasingly important for publishers around the world to think about how they can best engage audiences across all platforms, and this challenge has no borders. In India, millions of people are just now starting to get their hands on mobile devices. This single purchase decision has transformed the general population’s access to information and with it, the opportunity for publishers, brands, and marketers to cultivate relationships with millions of new consumers.
To that end, we’re excited to announce that Taboola has inked the largest deal in the Indian digital media space with NDTV Convergence, the digital arm of NDTV group. Our exclusive, 3-year deal is estimated to be worth approximately Rs. 90-100 Crores, or $13-15 million USD in revenue share for NDTV.
Regarded as one of the most highly respected global publishers in the world, I am humbled and honored to call NDTV an esteemed partner. Taboola will power personalized content recommendations across NDTV’s entire network of desktop and mobile sites, including its flagship domain www.ndtv.com, and help connect over 60 million unique visitors to content they may like and never knew existed.
We look forward to working with Vikram Chandra, Suparna Singh, and the entire NDTV team on increasing overall engagement for desktop and mobile audiences. For more details about our partnership, please read the full press release here.