With the increased competition for attention in today’s digital landscape, it can be especially difficult for publishers to break through and join the conversation around the culture’s most talked-about topics. American Media, Inc. (AMI) has a long history of doing this through its widely-circulated print periodicals, and now they are replicating that success for the web, transforming its popular media brands into some of the fastest growing online destinations in their respective categories.
I’m excited to announce that, earlier this morning, Taboola signed a new, two-year partnership with AMI to bring our content discovery technology to its leading roster of sites, including Radar Online, Men’s Fitness, Star, OK! Magazine, National Enquirer and Muscle & Fitness.
In addition to implementing our personalized content recommendations, AMI will be exploring other aspects of Taboola’s discovery platform as a means to boost engagement and monetization across its network. These include Taboola’s Audience Exchange™ architecture, a flexible and easy-to-use dashboard that allows publishers to manage and optimize the flow of traffic across its network, and Taboola Native, a white-labeled version of our discovery platform that empowers publisher sales teams to directly sell sponsored content campaigns at scale.
We’re honored to be chosen as the exclusive discovery partner for such a leading media company as AMI, and look forward to working together on bringing personalized experiences to its large and dedicated audience. To learn more about our partnership, please read the full press release here.