Well, it finally happened. Today, I took the Ice Bucket Challenge in response to several of my friends and colleagues who requested I “pack myself with ice.”  I’m excited to have this opportunity to help raise awareness for Lou Gehrig’s Disease and to donate to ALS.

I’m hereby challenging the following people:

…and I know this is breaking the rules but I’m also challenging Louis CK. If you’re out there and you read this, Louis, it’s time we meet for coffee or a drink.

You all have 24 hours to comply and/or donate $100 to ALS Research. Good luck!

UPDATE: Some Taboolars have stepped up and accepted Adam’s challenge. Our New York City office has challenged our new neighbors AppNexus, Mashable‘s CTO Robyn Peterson and his entire office, and everyone over at FOX Sports.

















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