Spooktacular Trends For Halloween 2020

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The data, trends, and insights consumer tech brands need to get ahead of October’s big day

You don’t need us to tell you that things are shaping up to look….a little bit different, but that doesn’t mean we won’t find a way to celebrate. Décor, costumes, and––obviously––candy will still be a part of the spookiest night of the year. It just may call for a little more creativity, a willingness to pivot, and a hefty helping of Halloween magic.

Fang-tastic Readership Trends

Analyzing the pillars of any good Halloween, we noticed some trends emerging in what consumers are reading about online.

You Can’t Stop a Sweet Tooth

The phrase ‘candy bar’ has seen a 41% readership increase.

There’s Something About That Orange Squash

Pageviews around the word ‘pumpkin’ have seen a major spike––200% to be exact.

Every Day’s Alright for Frights

The phrase ‘haunted house’ has seen a pageview increase of 100%. 

Creative Best Practices For a Unique Hallowen

Whether your product or service falls under the category of a treat, décor, or costume material, leaning into creative best practices is key to marketing success.

For Halloween candy, opt for close-ups without people or animals

For décor, try close-ups in color that incorporate food

To show off your costumes, try photos with a female subject and animals

For candy or treats, try the keywords ‘flavors,’ ‘trick,’ and ‘cook,’ and avoid ‘boxes,’ ‘discount,’ and ‘save’

There’s also an opportunity to use keywords that aren’t being used in many campaigns, but are proving to yield high click-through rates, such as ‘veggie’ and ‘kids.’

For Halloween décor, try the keywords ‘simple,’ ‘tacky,’ and ‘classy,’ and avoid ‘gift’ and ‘must-have’

There’s also an opportunity to use keywords such as ‘signs’ and ‘patio’

For costumes, try the keywords ‘hours,’ ‘baby,’ and ‘year-old,’ and avoid ‘socks,’ ‘shipping,’ and ‘free’

There’s also an opportunity to use keywords such as ‘clever’ and ‘trick.’

Putting Trends Into Action

When you combine the aforementioned image and keyword trends, these are a few examples of what high-performing ads could look like.

Candy

Décor

Costumes

Halloween is Spooky, But Bidding Doesn’t Have to Be

  • Modify bids on individual sites before blocking publishers when CPAs are high
  • Increasing bids by 25%-50% for top-performing sites to increase their competitiveness
  • Considering always-on campaigns if budget and offer parameters allow
  • And, of course, use automated bidding

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