Let’s address the elephant in the room here. Halloween 2020 falls on a Saturday which, prior to the past several months, was excellent news for both marketers and consumers. With a coveted weekend slot, the holiday was slated to bring about extra parties, more ornate costumes, and trick-or-treaters of the non-school-night variety.
You don’t need me to tell you that things are shaping up to look….a little bit different, but that doesn’t mean people won’t still find a way to celebrate. Decor, costumes, and––obviously––candy will still be a part of the spookiest night of the year. It just may call for a little more creativity, a willingness to pivot, and a hefty helping of Halloween magic.
Spookworthy Readership Trends
Taking a look at some keywords around the pillars of any good Halloween, we noticed some trends emerging in what consumers are reading about online.
Creative Best Practices For a Unique Hallowen
Whether your product or service falls under the category of a treat, decor, or costume material, leaning into creative best practices is key to marketing success.
Here, we’ll dive into how you can create imagery and craft copy to increase clicks and engagement.
Images to Fill Them With Fright
Keywords to Tell a Scary Story
Putting Trends Into Action
When you combine the aforementioned image and keyword trends, these are a few examples of what high-performing ads could look like.
Bidding Best Practices So Good They’re Scary
Maybe Halloween 2020 won’t look like a usual Halloween, but three things remain certain: candy will be consumed, costumes will be donned, and houses everywhere will rock jack-o-lanterns, webs, and creative decor. Trick or treat, marketers!