Next year, Europe new’s General Data Protection Regulation (GDPR) will strengthen and harmonize data protection laws across Europe, and provide EU citizens with more control over how their data is used.

This will reshape the way organizations across the globe approach data safety.

We’re already preparing for these new regulations.

Here at Taboola, we have always been dedicated to providing Internet users the highest level of transparency and control when it comes to the use of their data for online advertising.

Compliance with the GDPR is no exception, and Taboola is committed to ensuring that our services comply with the GDPR by May 25, 2018.  

See also: Taboola Native Advertising

We’re already in sync with many European industry groups—Taboola is Trust Seal certified by the European Interactive Digital Advertising Alliance (EDAA), and a member in good standing of the IAB Europe (Interactive Advertising Bureau), the group that sets the principles for online behavioral advertising.

In preparation for the new regulations, we have appointed an internal GDPR task force to ensure compliance, as well as a Data Protection Officer to advise and review our data processing, and the security systems we have in place to protect internet users’ data.

Our team is further working to implement new technical and organizational measures to ensure that our activities fully meet the GDPR’s standards. We also regularly collaborate with our peers, solicit guidance from experts in the digital advertising community, and participate in working groups, conferences, certifications, and regular training.

What this means for internet users.

Taboola offers all users meaningful choice about which ads they see online, and how Taboola tracks their behavior.

We’re proud to uphold best practices in the online advertising ecosystem by offering these choices, and we will continue to develop them well beyond May of 2018.

What this means for our partners.

Partners will be hearing from us in the coming months—we know that our partners have their own obligations under the GDPR, and that they have questions about how we are preparing, and how GDPR will affect Taboola’s services.

Taboola is also hosting regular round-table discussions with our partners to develop ways to protect privacy under the GDPR requirements, while also protecting our partners’ revenue streams. We believe that a free and independent press is best enabled by data-driven advertisements, and any GDPR solution we adopt will maintain this viewpoint.

If you have any immediate questions, please contact your designated account representatives— they are familiar with our compliance efforts and can direct any questions you may have to our legal and privacy teams, or put you in touch with them directly.

Going Forward

Teams from multiple departments across our global Taboola offices have been working together to ensure that we are ready for the GDPR. While the GDPR’s new requirements are robust, we are confident that our compliance efforts will strengthen Taboola’s role as a leader in the content discovery space.

We look forward to offering premier services and working together, as we always have, to keep data private and safe.