The pandemic shook the food & beverage industry to its core, and many businesses are still adapting to this changed market. In 2023, for example, food & beverage companies are investing in e-commerce services, health and wellness, sustainability, and transparency about their supply chain.
The good news is that food & beverage has emerged as one of the top e-commerce retail categories in the US. And revenue for this industry is expected to reach $3.69 billion by 2027 — up from $1.95 billion in 2022.
So, how can food & beverage businesses stay ahead of the game and reap the benefits of this growing market? By using the right creative advertising strategies to reach their audiences.
We have just the resource to help: The Taboola Creative Playbook for Quick-Service Restaurants, Food & Beverage, and Delivery Apps.
Compiled by the Taboola Creative Shop — a global team of strategists and experts — this playbook breaks down the best practices you need to optimize campaign videos, images, copy, and landing pages for increased performance on the open web.
To whet your palate, here are just a few of the The Creative Shop’s recommendations:
- Brand your videos. Open by showcasing an iconic logo for brand awareness, and keep it visible in the top left corner for the duration of your video ad.
- Add an end card. Conclude your video ads with a branded end card, encouraging customers to take the next step, like visiting your website or finding a restaurant near them.
- Personalize your titles. Use Dynamic Keyword Insertion to automatically call out target customers by location or device. For example: “Food Lovers in [Austin, Texas] Can’t Get Enough of This Delivery App.”
- Get ready for your close-up. For your images, feature zoomed-in visuals like mouth-watering closeups of food, drinks, and other single subjects.
- Survey & engage. Keep customers on your landing page by including interactive elements like immersive gamification, surveys, and videos.
Still, that was just the appetizer.
Ready to optimize your food & beverage creatives and build campaigns that keep customers coming back for more? Download The Taboola Creative Playbook for Quick-Service Restaurants, Food & Beverage, and Delivery Apps.