According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the biggest online shopping day of the year. This year, 58% of consumers surveyed by the National Retail Federation expressed the importance of sales and promotions for their upcoming holiday shopping.
If you are looking for ways to attract more consumers to your Cyber Monday sales and convert them into sales, you need inspiration for your holiday marketing strategy. In this article, we will share 30 Cyber Monday ad examples and landing pages to help you craft the best ad campaigns for the upcoming season.
Please note that discount codes and promotions in the examples below may no longer be active.
Cyber Monday Ads in Retail
1. Macy’s
Macy’s display advertising banner for Cyber Monday is a great example of a creative that can be used for multiple sales promotions throughout the holidays. This could easily work for Cyber Monday, holiday gift shopping, and after-holiday sales promotions this year and for years to come.
Macy’s landing page for Cyber Monday displays cyber specials before the sale begins to encourage sales from any visitors who happen upon the page, regardless of the time of year.
2. Bloomingdale’s
Bloomingdale’s takes a different approach from Macy’s, creating a banner graphic that promotes its Cyber Monday sale.
Bloomingdale’s landing page for Cyber Monday describes the upcoming sales event while helping customers find items that are currently on sale.
3. Cabela’s
Cabela’s ad in Google search results for Cyber Monday sales describes the retailer’s Cyber Week promotions. Cabela’s uses Google Ads extensions to include deep links to top pages on their website and the nearest location for those who prefer in-store shopping.
Cabela’s landing page promotes a wide array of deals for the entire week, starting Cyber Monday. Even before the sale has officially started, Cabela’s displays their current sales items.
Cyber Monday Ads in CPG
4. QVC
QVC uses Taboola to reach customers on websites like Business Insider with ads that showcase their top products and discounted pricing during the holidays and sales events.
While their ads take you to the page of the product shown in the ad, the current Cyber Monday page directs visitors to their latest promotions and popular website destinations.
5. Moose Toys
Moose Toys is another company utilizing native advertising to reach customers with its most popular products.
Moose Toys uses a landing page to direct visitors to the top retailers selling its products, many of which will have large Cyber Monday specials of their own.
6. Blissy
Blissy advertises its pillowcase as the most requested gift of the year. 
Readers who click on the ad are taken to an article for the product and its upcoming Cyber Monday sale.
Cyber Monday Ads in Fashion
7. Ann Taylor
Ann Taylor uses a traditional holiday advertising color palette in their display ad banner for Cyber Monday, highlighting discounts, a coupon code, and free shipping.
Ann Taylor’s landing page for Cyber Monday has a “countdown” to the next sales event. In the meantime, visitors can subscribe for email updates or shop for new items.
8. Saks Fifth Avenue
Saks Fifth Avenue uses a banner ad creative that can work throughout the holidays, encompassing Black Friday, Cyber Monday, and other holiday sales and clearance events.
Saks’ Cyber Monday sales page encourages visitors to receive notifications via email, app, or text, as well as browse their current items on sale.
9. Bombas
Bombas incorporates native advertising into its marketing strategy, with ads focused on its most popular products.
While they may not have a Cyber Monday landing page up yet, they do a good job of coordinating their ad content with their current landing pages with the simple use of a festive background color.
Cyber Monday Ads in Beauty
10. Ulta
Playing on Cyber Monday, Ulta creates a Cyber Funday for their banner ad creative.
Ulta’s Cyber Monday landing page allows visitors to learn more about the upcoming sales event while also promoting current items on sale and live shopping events.
11. It Cosmetics
It Cosmetics uses Google Ads to announce its upcoming Cyber Monday sales event, highlighting some of the promotions that are upcoming and ongoing.
It Cosmetics matches its ad copy to the corresponding landing page and includes an additional incentive for visitors to subscribe for updates via email.
12. Shiseido
Shiseido also uses Google Ads as an avenue to reach potential customers about their upcoming Cyber Monday sales event and current promotions.
On its Cyber Monday landing page, they offer details about the upcoming sales event, followed by a listing of its most popular items and collections.
Cyber Monday Ads in Consumer Technology
13. Adorama
Adorama wants to reach customers before they’ve spent all of their money on Cyber Monday sales. They achieve that goal by creating a Cyber Monday event that happens every Monday in November and promoting it using display ads like this one.
Its Cyber Monday landing page notes that the above-mentioned promotion has ended, and a new one will begin once the timer reaches zero.
14. ADT
ADT ran an ad promoting Cyber Week sales of popular items, such as its security systems.
Although its landing page focuses on last year’s Black Friday promotion, it does direct visitors to current sales and promotions.
15. CyberPower PC
CyberPower PC(likely due to its brand name) sometimes appears in ads on Google for Cyber Monday sales searches.
Its ad does align well with its landing page, however, focusing on i9 processors and current promotions.
Cyber Monday Ads in Food
16. Ehtel M Chocolates
Ethel M Chocolates runs a Cyber Monday sale ad on Google that promotes their holiday collections.
While their landing page isn’t updated with any information about Cyber Monday promotions, it does take visitors directly to their top products and holiday collections.
17. Omaha Steaks
Omaha Steaks uses Facebook Ads to promote sales events throughout the holidays, as shown in this ad example from the Facebook Ads Library.
Its landing page highlights its best sales promotion, perfect for shoppers looking for Cyber Monday deals.
18. Daily Harvest
Daily Harvest promotes its best offers throughout the holiday sales season on Facebook.
The landing page mentions the same offer as the ad, helping visitors find the best deal for themselves or for a gift.
Cyber Monday Ads in Home Goods
19. Shutterfly
Shutterfly’s banner for its 2021 Cyber Monday event includes the discount offered and the code needed to obtain it, as well as the promotion’s expiration date.
Shutterfly’s landing page, on the other hand, describes its Cyber Monday events to visitors while sharing their latest promotions.
20. Etsy
Etsy’s banner ad for Cyber Sales includes the discounts visitors can expect during the event.
The Cyber Week landing page includes a countdown to this year’s upcoming event, along with holiday deals that customers can take advantage of now.
21. Pottery Barn
Pottery Barn focuses on discounts for specific products that can be used during different types of sales events, including Cyber Monday.
The current landing page doesn’t mention cyber sales but focuses on current sales and promotions.
Cyber Monday Ads in Pets
22. Chewy
Chewy’s ad on Google describes Cyber Week sales discounts and promotions.
Its current landing page doesn’t describe a specific sales event but highlights Cyber Week deals in specific categories.
23. The Farmer’s Dog
The Farmer’s Dog uses Facebook to promote its best deals throughout the holidays.
Aligning with their ad, The Farmer’s Dog has the same promotion with Hammy & Olivia on its landing page.
24. Litter-Robot by Whisker
Litter-Robot by Whisker promotes a payment plan as a promotion going into the holiday sales season on Facebook.
While the ad may not mention the holidays, the landing page offers even more discounts and savings with the holidays in focus.
Cyber Monday Ads in Lifestyle & Wellness
25. Michael’s
Michael’s attracts creators with this simple yet eye-catching banner ad for Cyber Week deals and doorbusters.
The landing page promotes the upcoming Cyber Monday event, offering visitors the opportunity to sign up for announcements via email, app, or the rewards program.
26. Harley-Davidson
Harley-Davidson uses product-specific ads to attract motorcycle enthusiasts during the holiday sales season.
Harley-Davidson’s landing page for Cyber Monday 2022 includes the date of its sales event and links to its current sales.
27. Fabletics
Fabletics focuses on top products in their native ads for the holiday season. Creatives like the one below can easily be updated from Black Friday to Cyber Monday.
The landing page may not include the same products featured in their ads, but it does a great job promoting their current sales with deep discounts.
Cyber Monday Ads in Education
28. MasterClass
MasterClass uses banner ads that match their branding during the holidays to promote its biggest sales events.
As the holiday season approaches, MasterClass will likely update its current homepage with promotions to match its next Cyber Monday ad campaigns.
29. University of Phoenix
University of Phoenix targets professionals that need to complete their degree via LinkedIn Ads. Although they don’t have Cyber Monday sales, they do highlight savings students will see when choosing their bachelor’s programs.
Their landing page for benefits and discounts is attractive to deal seekers as it highlights savings, current course discounts, and discounts from merchant partners.
30. Kaplan Financial Education
Kaplan Financial Education uses banner ads that match their professional branding while promoting current promotions during the sales season.
Kaplan’s landing page for education discounts and promotions is similar to the previous example, allowing them to attract Cyber Monday deal-seekers without changing their landing page design.
The Best Way to Spread Cyber Monday Cheer is with Ad Campaigns for All to Hear (See)
As you can see, there are a variety of ways to advertise your Cyber Monday and holiday sales promotions. When you design your Cyber Monday ad and landing page, be sure to keep the customer’s journey in mind so that when someone clicks on an ad, they find what is advertised on the resulting landing page to increase the opportunity for conversions.