Summer is just around the corner. Car sales, road trips and Sunday drives are upon us, and it’s time for auto marketers to up their digital game.
Our Auto Industry Benchmark Report reveals date-driven trends and insights to help you beat the competition online in 17 different countries.
We help you beat the competition by identifying times of opportunity for auto marketers—times of low supply and high demand—to capitalize on.
We define supply by percentage of spend across the Taboola network and demand as click-through-rate (CTR).
To get the full who, what, when, where, why and how of your auto campaigns, download it here.
In the meantime, here are some of the highlights.
Content Types
Not all content types are created equal across all verticals. Articles, videos and photo galleries all have their place.
For the auto industry, there’s a big opportunity for campaigns that point to landing pages that host video content. That’s what users want to see.
Creative Best Practices
We’ve got detailed best practices on how to build creatives for both video and sponsored content campaigns.
Here’s a sneak peak at the video characteristics that drive better completion rates:
In addition, there are image trends that work well. For instance, ditch the illustrations and stick with photos.
Download the full report to see photo recommendations on things like men vs. women, indoor vs. outdoor, B&W vs. color, and more.
Our sponsored content recommendations also include keywords to include in your headlines to drive more clicks.
Time of Year Opportunities
Certain times of the year hold the biggest opportunity for auto marketers. Here’s when we recommend increasing your budgets:
Competitive KPIs
Finally, we took a look at all of the auto campaigns across our network and identified the goals marketers hold themselves accountable for:
That’s not everything.
Download the full Auto Industry Benchmark Report for insights on:
- Audience targeting (with sample segments)
- Site Targeting
- Device targeting recommendations (including desktop, mobile and tablet)
- …and insights regarding time of day and day of the week.