While cupid prepares to send arrows flying, Taboola is doing some sending of our own––sending out Valentine’s Day online readership data.
This year, consumer spending around Valentine’s Day is expected to reach $27.4 billion, up 32% from last year. Consumers will be purchasing sweet (literally and figuratively) gifts from all kinds of people and pets in their lives, and taking the day to reflect upon and celebrate important relationships in their lives.
To help break down some of the most swoon-worthy topics being read about worldwide ahead of the love-filled holiday, we went on a date with data and pulled some of the most loveable takeaways.
In the U.S.
Dating in the digital world
While it may be true that consumers are swiping left and right all over the world, the dating apps on which they choose to do so differ across regions. Overall worldwide, Match.com was a clear favorite, but looking at a few regions in particular tells a different story.
When consumers aren’t perusing Tinder, they’re spending time on Bumble, Match.com, Hinge, and OkCupid. Women prefer Tinder and Bumble, while men prefer Tinder and Match.com.
The chocolate breakdown
Go anywhere in the world on Valentine’s Day and you can be sure to find picked-through variety boxes of flavor-injected, heart-shaped chocolates.
On a global scale, Galaxy ranked the most read-about chocolate brand, but unwrapping the favorites of a few regions shows some differences in preference.
Russell Stover is the chocolate to read about in the U.S., followed by Nestle, Godiva, and Hersheys.
When dating content sees its peak readership
We know that Valentine’s Day is certainly a time of year when consumers are perusing the web for dating content, but when exactly they do so in a day differs depending on region.
In the U.S., dating content sees its peak readership on Tuesdays, Wednesdays, and Fridays at 22:00.
In the U.K.
After Tinder, Bumble, eHarmony, and Match.com all take the U.K. by dating storm. Here too, women are reading about Tinder and Bumble, while men are reading about Tinder and Match.com.
Worldwide favorite Galaxy ranks the favorite here too, followed by Cadbury, Kinder, Montezuma, and Ghirardelli.
17:00 is a popular time for dating content, especially on Tuesdays, Thursdays, and Fridays.
In France, matches are being found on Tinder, but also on Happn, Meetic, Bumble, and OkCupid. Both men and women read most about Tinder and Happn.
Chocolate readership in France is all about Milka, Valrhona, and Richart.
Dating content sees a spike on Wednesdays at 18:00 and 20:00. On Fridays, 18:00 is a popular time, too.
Hearts are flying down under for Tinder, Bumble, Hinge, and Zoosk. Both men and women read the most about Tinder and Bumble.
As for chocolate, it all came down to Cadbury and Nestle, but Cadbury took the readership lead.
After Tinder, Meetic, Badoo, and Happn are the most read-about dating apps. Women in Spain read most about Tinder and Happn, while men read about Tinder and Meetic.
Nestle took the top chocolate spot, followed by Lindt and Milka.
22:00 and 23:00 on Thursdays are a popular time for dating content readership, along with 23:00 on Fridays.
We can’t say for certain how everyone’s February 14th will go this year, but it’s safe to say that the day will involve apps, dating content, and a surplus of sweet treats.
This Valentine’s Day, Taboola is swiping right on readership data, and all signs point to a match.