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Generating leads for business-to-business (B2B) companies is different from business-to-consumer (B2C) – in B2B, your lead generation efforts must have more focused messaging, more targeted audiences, and a solid strategy. Here are some B2B lead generation ideas you can rely on to move mountains in 2018. If you are new to lead generation, it is the method or strategy used to attract audience and collect their information to provide leads to sales. It’s not just about leads – you’ll learn how to deploy B2B lead generation strategies to achieve real sales, even considering all the variables outside the B2B advertiser’s control. 1) Understand Lead Generation: Quality X Quantity An important first step is deciding whether lead generation efforts should focus on quality or quantity (of leads). Quality Leads: Leads you generate because they are interested in buying your product and are currently able to do so. They are more likely […]