We’re excited to announce an exclusive, three-year partnership with Le Figaro, which includes the implementation of Taboola Feed, our infinite-scrolling feed, on the publisher’s mobile web and in-app properties.
Le Figaro is one of France’s most prestigious daily newspapers with 96.7 million site visits each month. This social-feed like experience is now live on several key media brands including Le Figaro, Madame Figaro, TV Mag, Sport24, Le Figaro Etudiant, Le Figaro Santé, Evene, and Le Figaro Immobilier.
“We are honored by the opportunity to work with an important publication such as Le Figaro, and innovate together in years to come around a superior and beautiful user experience, driving engagement, revenue, and audience growth,” said Adam Singolda, CEO and Founder at Taboola.
“With consumers in France spending over 140 minutes on their mobile devices every day, there is a massive opportunity to create a brand-safe feed experience for users.”
“We are constantly seeking ways to drive traffic and improve the user experience across all our sites. We have been using content recommendation for some time, but were impressed by Taboola’s vision, innovative approach, and unparalleled brand safety.
Taboola Feed will allow us to drive growth and revenue, and it’s vital that we stay one step ahead by leveraging the latest developing technologies. We are confident that partnering with Taboola will allow us to do just that,” said Bertrand Gié, Head of Pôle News at Le Figaro.
Launched last year, Taboola Feed enables users to access content including articles, in-feed video, app downloads, premium content, and more on mobile web and in-app.
Publishers around the globe have implemented it to maximize traffic, grow subscriber bases, and drive video views.
“We are committed to delivering enhanced user experiences across various publishers’ properties globally,” said Harry Levy, Regional Director at Taboola.
“Introducing Taboola Feed to the French market will allow us to continue to create superior user experiences, and we’re excited to partner with such an important French media brand as Le Figaro.”