Taboola has analyzed data on its advertiser and publisher networks to see which campaigns and content drove the most engagement around Presidents’ Day. Articles about specific brands, promotions offering big savings and items in the home and fashion categories were popular, while ad visuals with color, people, photos, close-up shots and no text performed well.
Women in Leadership Lessons & Learnings Meta: To celebrate Women’s History Month, Taboola hosted a Women in Leadership event with professionals from Bloomberg, SHE Media, and 4A’s
In this blog post, Taboola explores the use of generative AI tools such as ChatGPT in content marketing. Taboola offers simple ways to use ChatGPT to optimize and improve ad copy, email marketing, landing pages, SEO, and repurposing content.
Women still face workplace challenges hindering success. Businesses can foster equality through policies, leadership roles, flexibility, leave, and ERGs. Taboola exemplifies this.
Drive app downloads directly from your mobile ads with Taboola’s new App Install format. Cut out the extra step and increase conversions. Learn more and get started today.
In Taboola’s interview with Emiliano Amicuzi, Co-Founder & CEO of BidBerry, we take a look at how BidBerry has leveraged Taboola’s products and features to achieve success.
Looking for a better way to reach high-converting audiences in a world without tracking cookies and limited ad targeting options? Look no further than native ads. These non-intrusive and contextually targeted ad formats blend seamlessly into the surrounding environment, delivering a superior user experience that’s proven to drive results. With native ads, marketers can achieve better ad placement, increased ad relevancy, and more effective contextual targeting, all while enjoying a positive ROI. So why wait? Start exploring the power of native ads today and discover a better way to reach the audiences that matter most.
We pulled Valentine’s Day insights from Taboola’s advertisers and publishers and purchase trends from Skimlinks to see which ads and stories resonated with customers.
In this interview between Adam Singolda, CEO and Founder of Taboola, and David Steinberg, Founder and CEO of Zeta Global, they discuss the future of the advertising ecosystem, Zeta’s evolution, the growing interest in CTV, and the importance of creating attribution models aligned with marketers’ objectives. The conversation also covers topics such as e-commerce, personalization, TikTok, and Web 3.0, among other insights.
This article provides insights into creative trends and best practices for entertainment advertisers based on the 80th Golden Globes. Advertisers should start their campaigns on the day of the event and run them for about two weeks afterward. Advertisers should also use native ads with illustrations, no text, color, and close-up shots, Taboola Title Analyzer, and consider automating with SmartBid, using high impact placements, and creating motion ads for better targeting.