Taboola 即將公開上市

文章作者

2007 年我在父母家的臥室創辦Taboola,原因是看電視找不到任何東西。我認為,「不應該是使用者去找資訊,而是資訊去找使用者。」也就像是某種搜尋引擎,但是反向操作。

過去13 年,我們為許多深具遠見的內容媒體和廣告主在開放網路中建立推薦平台。

開放網路相當重要,甚至是不可或缺,因為它是免費的、而且相當多元,它不屬於任何大型企業。不妨想想你喜歡的每個網站——在圍牆花園之外的行動裝置或網路電視遊戲和應用程式。

但是開放網路公司必須倚賴圍牆花園,和他們相互競爭,蒐集更多數據、開發更多技術、爭取更多廣告客戶,廣告主別無選擇,只能轉向圍牆花園,才能有效地大規模接觸使用者。

我們想要改變這一切。

Taboola 每天為超過5 億人提供推薦服務。如果你們曾瀏覽過CNBC、《今日秀》(Today Show)、《今日美國》(USAToday)、英國《獨立報》(The Independent)、MSN 或日本《產經新聞》等網站,就會看到我們的推薦服務。Taboola會推薦這些網站自有的編輯內容以及廣告主付費的推薦內容。

今天我們正式對外宣布公開上市計劃,我們將會在紐約證交所上市,股票代碼為TBLA。

我們已經和紐約證交所上市公司ION(ION Acquisition Corp)簽訂合併協議。

有一部分的我感覺這就像是一場夢,但事實上夢已成真。Taboola 展現驚人能力,重新定義我們的夢想,勇敢做夢,最終夢想成真。

謝謝你們參與我們的旅程,為開放網路引進推薦系統

Taboola 雖然是一家科技公司,但是任何生意合作,真正的主角是人。

每當想到我們的旅程,我總是保持謙卑,也很感謝所有共同參與這段旅程、相信我們、協助測試我們的新產品、願意給我們團隊機會的夥伴們。我想要謝謝你們每個人:

給我們的內容媒體夥伴:沒有你們,就沒有現在的我們。我們的命運相互交織,唯有你們成長,我們才能成長。我感覺,我人生中有很長一段時間是和你們一起度過的,你們已經成為Taboola 和我家庭的一份子。謝謝你們從一開始就支持我們,和我們建立長期的合作關係。

給我們的廣告夥伴:謝謝你們和我們一起選擇開放網路,和我們的產品團隊共同開發技術,跟隨編輯內容推薦你們的內容、產品和服務。所有企業理應擁有圍牆花園以外的其他選擇。

給我們的投資人:謝謝你們看到我們團隊努力不懈,堅地定相信我們。謝謝最早支持我們的天使投資人丹尼和茲維,也謝謝第一輪投資我們的創投家埃雷茲、謝米、奧哈德和瑞克,一起加入我們參與這段旅程。這是我的第一份工作,你們沒有理由相信我,但是你們依舊義無反顧。

給吉拉德和ION團隊:謝謝你們看到我們的潛力,和我們一起邁入旅程的下一個階段。吉拉德,歡迎你加入我們的董事會,這將會是一段精彩旅程。

給過去和現在的Taboola 員工:因為你們的努力奉獻、相信我們的使命,我們才能走到這裡。謝謝你們的加入,不斷要求我們做得更好,為公司帶來無窮活力。有些人在早期加入我們,包括艾維、露西、阿維夫、艾倫、莫希、吉爾和里奧。這真的是一段令人難忘的旅程。我們曾共同經歷許多驚奇時刻,一起編寫第一版程式碼,推出我們的第一個推薦平台,通宵熬夜除蟲。

Taboola 夥伴們,和你們一起寫下新的篇章,是最讓人興奮的一件事。

我們的下一步

我們達成了許多讓我引以為傲的成就。2020 年我們大約投資了1 億美元在研發。過去3 年我們支付超過20 億美元給內容媒體。我們率先成立仲裁團隊,移除開放網路中的假新聞和有害內容。

我們一天只有24 小時。所以我相信,應該要隨時隨地提供個人化推薦服務,讓使用者不論和哪個接觸點互動,都能做出對他們而言真正重要的決定,例如讀什麼、買什麼、去哪裡。我們希望繼續投資開放網路,拓展以下兩大服務領域:

1.推薦任何東西:未來你將會看到Taboola 推薦電子商務產品、應用程式、遊戲和其他東西。

2.在任何地方推薦有關的資訊:未來我們希望在使用者出現的任何地方、所有裝置、網路電視和汽車和其他接觸點提供推薦服務。

我為成立一家開放網路公司感到驕傲,我們只關注夥伴的目標和未來,除此之外別無其他,我們沒有任何身份認同危機。原因很簡單,只有夥伴成長,我們才能成長。永遠都是如此。

我們將技術、數據和營收導入更多網站、裝置、網路電視和行動用程式,協助廣告主透過開放網路拓展市場。

夢想終將成真。我們的旅程正要開始。

Additional Information
This communication is being made in respect of the proposed transaction involving Taboola.com Ltd. (“Taboola”) and ION Acquisition Corp. 1 Ltd. (“ION”). This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction. In connection with the proposed transaction, Taboola will file with the Securities and Exchange Commission (“SEC”) a registration statement on Form F-4 that will include a proxy statement of ION in connection with ION’s solicitation of proxies for the vote by ION’s shareholders with respect to the proposed transaction and other matters as may be described in the registration statement. Taboola and ION also plan to file other documents with the SEC regarding the proposed transaction and a proxy statement/prospectus will be mailed to holders of shares of ION’s Class A ordinary shares. BEFORE MAKING ANY VOTING OR INVESTMENT DECISION, INVESTORS ARE URGED TO READ THE FORM F-4 AND THE PROXY STATEMENT/PROSPECTUS REGARDING THE PROPOSED TRANSACTION AND ANY OTHER RELEVANT DOCUMENTS CAREFULLY IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION. The proxy statement/prospectus, as well as other filings containing information about Taboola and ION will be available without charge at the SEC’s Internet site (http://www.sec.gov). Copies of the proxy statement/prospectus can also be obtained, when available, without charge, from Taboola’s website at http://www.taboola.com. Copies of the proxy statement/prospectus can be obtained, when available, without charge, from ION’s website at http://www.ion-am.com/spac.
Participants in the Solicitations
Taboola, ION and certain of their respective directors, executive officers and other members of management and employees may, under SEC rules, be deemed to be participants in the solicitation of proxies from ION’s shareholders in connection with the proposed transaction. You can find more information about ION’s directors and executive officers in ION’s final prospectus dated October 1, 2020 and filed with the SEC on October 5, 2020. Additional information regarding the participants in the proxy solicitation and a description of their direct and indirect interests will be included in the proxy statement/prospectus when it becomes available. Shareholders, potential investors and other interested persons should read the proxy statement/prospectus carefully when it becomes available before making any voting or investment decisions. You may obtain free copies of these documents from the sources indicated above.
No Offer or Solicitation
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities, or a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of section 10 of the Securities Act, or an exemption therefrom.
Caution About Forward-Looking Statements
This communication includes forward-looking statements. These forward-looking statements are based on Taboola’s and ION’s expectations and beliefs concerning future events and involve risks and uncertainties that may cause actual results to differ materially from current expectations. These factors are difficult to predict accurately and may be beyond Taboola’s and ION’s control. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for Taboola or ION to predict these events or how they may affect Taboola or ION. Except as required by law, neither Taboola nor ION has any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date this communication is issued. In light of these risks and uncertainties, investors should keep in mind that results, events or developments discussed in any forward-looking statement made in this communication may not occur. Uncertainties and risk factors that could affect Taboola’s and ION’s future performance and cause results to differ from the forward-looking statements in this release include, but are not limited to: the occurrence of any event, change or other circumstances that could give rise to the termination of the business combination; the outcome of any legal proceedings that may be instituted against ION or Taboola, the combined company or others following the announcement of the business combination; the inability to complete the business combination due to the failure to obtain approval of the shareholders of ION or to satisfy other conditions to closing; changes to the proposed structure of the business combination that may be required or appropriate as a result of applicable laws or regulations; the ability to meet stock exchange listing standards following the consummation of the business combination; the risk that the business combination disrupts current plans and operations of ION or Taboola as a result of the announcement and consummation of the business combination; the ability to recognize the anticipated benefits of the business combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees; costs related to the business combination; changes in applicable laws or regulations; Taboola’s estimates of expenses and profitability and underlying assumptions with respect to shareholder redemptions and purchase price and other adjustments; ability to meet minimum guarantee requirements in contracts with digital properties; intense competition in the digital advertising space, including with competitors who have significantly more resources; ability to grow and scale Taboola’s ad and content platform through new relationships with advertisers and digital properties; ability to secure high quality content from digital properties; ability to maintain relationships with current advertiser and digital property partners; ability to make continued investments in Taboola’s AI-powered technology platform; the need to attract, train and retain highly-skilled technical workforce; changes in the regulation of, or market practice with respect to, “third party cookies” and its impact on digital advertising; continued engagement by users who interact with Taboola’s platform on various digital properties; the impact of the ongoing COVID-19 pandemic; reliance on a limited number of partners for a significant portion of Taboola’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; ability to enforce, protect and maintain intellectual property rights; and risks related to the fact that we are incorporated in Israel and governed by Israeli law; and other risks and uncertainties set forth in the section entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in ION’s final prospectus dated October 1, 2020 relating to its initial public offering and in subsequent filings with the SEC, including the proxy statement relating to the business combination expected to be filed by ION.

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