Our recently announced global partnership with The Trade Desk empowers marketers to scale their native placements—reaching one billion users in 50 markets monthly across the world’s top publisher sites.
Marketers know that a programmatic approach to digital marketing is highly effective. A recent survey from eMarketer expects native ad spending to reach $38.5 billion across desktop, mobile and video by 2020.
“Growth of native digital display is being driven by publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less intrusive ads,” said eMarketer principal analyst Lauren Fisher.
In anticipation of this growth, our partnership with The Trade Desk will bring premium publishers the high-value content they want and need, while also bringing top brands the real estate and potential exposure they crave.
The world’s top brands can now access everything in one place—native content and video advertisements can now both be purchased through The Trade Desk platform, whereas previously brands would have to go through a 3rd-party.
A global technology for buyers of advertising, The Trade Desk services the world’s top brands.
Now that they’ve partnered with Taboola—which according to Comscore, reaches 70 percent of US users on mobile and desktop platforms, and a third of global internet users—those premium brands gain access to premium publisher placements.
“Helping people discover things they may like and never knew existed, at the right moment, is at the heart of what we do. We aim to enable top brands to engage with their customers in an organic and invitation-based way,” said Adam Singolda, Founder and CEO at Taboola.
“We’re excited to work together with The Trade Desk team to expand our discovery platform to new partners and empower brands to integrate video and native content, programmatically.”
The relationship with top publishers is symbiotic, as is ours with The Trade Desk. We get to work together to empower both publishers and brands to find faster, more meaningful connections with their audience.
“Our integration with Taboola provides our advertisers with even more ways to foster meaningful connections and further scale native as an integrated part of their overall digital marketing plan.” – Joel Livesey Director of Partnerships, EMEA at The Trade Desk.
“Native advertising, executed programmatically, is proven to deliver a relevant, engaging and non-intrusive advertising experience for consumers,” said Joel Livesey Director of Partnerships, EMEA at The Trade Desk.
“Our integration with Taboola provides our advertisers with even more ways to foster meaningful connections and further scale native as an integrated part of their overall digital marketing plan.”
Together, The Trade Desk and Taboola have brought together the largest source of open web native supply on desktop and mobile, with advertising campaigns from the best global brands and agencies.
Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To find out how we can support your video marketing strategy, contact us or start your campaign now.