In real-time, we started seeing that over half of all readers online were reading about the eclipse, which was more than Donald Trump articles.
Fashion Week readership might surprise you. We took a look at how readers interacted with brands that participated in the London and NY shows.
We took a look at data from articles about the Patriots and the Falcons. One of the teams is getting much more attention than the other.
Before the 2017 Australian Open, we took a look at Australian Open data from around the globe—readership for Federer, and readership for Nadal.
The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.
Consumer data: Tis the season…for holiday shopping! The weather is cooling down, the leaves are changing colors and shoppers are already starting to shop for winter attire. Believe it or not, consumers already have an eye out for the perfect outfit for holiday parties, stocking up on sweaters and boots to stay warm, and maybe even getting an early jump on gift giving. Ahead of the holiday shopping season, we took a look at consumer data to find out when people are actually spending the most time reading about retail. Here’s what we learned: Over a roughly two month period of time, we found that most folks are browsing for clothing on Thursdays. The topic of “clothing” saw an uptick of 9.3 percent on Thursdays compared to any other day in the week. Clothing is also a popular topic for Wednesdays which saw an uptick of 3.5 percent compared to […]
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Joseph Malchow, co-founder at Publir. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? J. Malchow: Publir can’t speak about the activities of individual parties or candidates. Broadly, here is what is interesting: politics is the art of the possible. Leverage, in politics, comes from shifting the electorate’s perception of what is possible. A turn of phrase, a novel leitmotif, a cutting accusation or inspiring claim: these things tend to do more to move people than the kind of marginal claims that ad campaigns are typically built around. (E.g. 10% off, Trump is better on taxes, and so forth.) If you […]
At Taboola, we have a lot of data to tap into. Not only do we use it to target individual consumers with relevant content, it also gives us a unique window into the overall zeitgeist of online news. The sheer scale of our data lets us ask what people are reading, how interests are changing, and what specific audiences care about. That big-picture look can be enormously valuable to publishers to build and grow audiences. That’s why we shared our perspective at the Online News Association conference in Denver back in September. There, we looked into readership of stories focused on – who else – Hillary Clinton and Donald Trump as well as a handful of other high-profile stories. Our analysis showed how a web-wide look at readership patterns can inform publisher decisions on content optimization and distribution. Here are a few examples: Know thine enemy. When it comes […]
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Ford Jordan, CFO, and COO at Liftable Media. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? F. Jordan: Yes and no. We have had a couple of direct deals with some PACS. Overall, I would say CPMs from January and February have gone up more than they have the last two years. I also feel that conservative politicians are a little more old school, but Trump is better than others when it comes to digital. Some of the more traditional candidates were putting most of their dollars to radio and TV (perhaps leading to their failings). I think political advertisers […]