24 March 2017

March Madness readership Gif. Breaking it down by day, we looked at the popularity of each team by readership—the number of people who read about each team.

14 March 2017

Fashion Week readership might surprise you. We took a look at how readers interacted with brands that participated in the London and NY shows.

3 February 2017

We took a look at data from articles about the Patriots and the Falcons. One of the teams is getting much more attention than the other.

10 January 2017

The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.

23 September 2016

Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.

23 June 2016

Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, analyzing more than 2900 articles that mention Brexit across 82 news websites throughout the EU. Not surprisingly, interest in the topic is higher in the UK than any other EU country (except for Luxembourg, which houses several of the EU’s major institutions). However, we found an interesting discrepancy in the level of “Brexit” interest across the EU countries, with Italy, Greece, and Belgium expressing the next highest tier of activity, followed closely by Spain. Below is an interactive map of the data which compares the level of interest for each country (as benchmarked against the […]

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