Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.
We did a little research, and these are hands down the best parties and events to attend at Cannes Lions 2017 so far—for everyone from innovators to pubs.
Taboola Feed—a new content discovery experience for advertisers and publishers. Users scroll to discover content, videos, products, app downloads, & more.
There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.
We’re excited to announce Taboola’s acquisition of Commerce Sciences allows us to double down on personalization for all open web visitors.
Did fake news have a material effect on the recent US election? It’s the subject du jour, with recent discussion about the creation and distribution of fake news from industry leaders like Jeff Jarvis, Ev Williams, Fred Wilson to media companies such as Bloomberg, WSJ, NYTimes. There is no shortage of insightful opinions. All sharing the hope of bringing awareness, conversation and eventually a process to solve the fake news problem. To me, asking whether companies such as Facebook, Twitter, or Taboola are media companies or technology companies is just a question of semantics. The debate shouldn’t be what industry you align with as a company. The real issue at stake is – are we accountable for what we distribute? Let me divide the conversation into two separate parts. Both equally important, but very different. Part One: Should intentional confusion (Fake News) be allowed? Short answer: no. Let’s define it. […]
Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
Here are a few pointers that can help marketers and publishers unlock the full potential of native advertising, without sacrificing efficiency or scale.