Did fake news have a material effect on the recent US election? It’s the subject du jour, with recent discussion about the creation and distribution of fake news from industry leaders like Jeff Jarvis, Ev Williams, Fred Wilson to media companies such as Bloomberg, WSJ, NYTimes. There is no shortage of insightful opinions. All sharing the hope of bringing awareness, conversation and eventually a process to solve the fake news problem. To me, asking whether companies such as Facebook, Twitter, or Taboola are media companies or technology companies is just a question of semantics. The debate shouldn’t be what industry you align with as a company. The real issue at stake is – are we accountable for what we distribute? Let me divide the conversation into two separate parts. Both equally important, but very different. Part One: Should intentional confusion (Fake News) be allowed? Short answer: no. Let’s define it. […]
With November fast approaching, political campaigns need to start thinking about how they’re going to implement a content strategy leading up to election day. Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with voters in a completely different environment. Rather than blasting people with a message they’re not interested in during the commercial breaks, content discovery allows campaigns to build trust with their audience by giving them useful information they can choose to engage with and consume at their leisure. In addition, the digital ecosystem provides measurement, personalization and content creation tools that simply aren’t available in the slow-moving world of traditional media. With this in mind, here are three ways political campaigns can turn content marketing into their secret weapon this fall: Use digital measurement to optimize for […]
Data is the primary attribute that separates digital media from other marketing channels. While traditional media leave marketers relatively in the dark when it comes to advertising performance, a digital content marketing campaign allows brands and agencies to learn which customers saw their content and how they interacted with it. With all of this information at their fingertips, digital marketers have the unique opportunity to not only optimize content creation and distribution for the best results, but also to personalize their campaigns based on the wants and needs of individual users. Here are a few pointers for using data and personalization to improve every aspect of your content campaign, from beginning to end. Ideation: Let Customer Data Tell You What Topics Your Content Should Cover There’s no longer a reason for marketers to merely guess what topics their target audiences are interested in. As LUMA Partners put it in its […]
Especially as the web goes mobile, media companies need to think strategically about monetization, every time someone loads the page.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
Last month, we announced Taboola’s partnership with Allure Media, one of the leading digital publishers in Australia, with a network that includes the local editions of popular online titles such as Gizmodo, Lifehacker and Kotaku. Today, we’re excited to celebrate the official launch of Taboola’s personalized content recommendations on Business Insider Australia, another key property in the Allure Media portfolio, and the focus of some recent news regarding a major investment from German media company Axel Springer SE. Since its early days, Henry Blodget and the team at Business Insider have done an incredible job experimenting with new ideas and constantly reiterating, a skill that has become so evidently necessary in the digital media space. Today, the brand attracts a loyal audience with its mix of breaking news, current affairs and lifestyle features for aspirational business leaders. That success has been replicated in Australia, where the local edition reaches over […]
UPDATE 09/24: NEW SPEAKERS HAVE BEEN ADDED (DETAILS BELOW) Online publishers today are experiencing a complicated relationship with technology companies. The rise of social media giants, from Facebook to Twitter to Snapchat, has created new channels for media companies to reach large audiences. But the personalized feeds of information that define each of those platforms also present an additional source of competition for user attention. As audiences increasingly expect personalized experiences, how can publishers adapt their online properties to not only meet the needs of readers, but also compete with the likes of Facebook? Join us on Wednesday, September 30 at 6:30 PM for an in-depth conversation with some of the leading players in online media today: Nick Denton, Founder and CEO of Gawker Media Group Adam Singolda, Founder and CEO of Taboola Ian Fette, CTO at Gawker Media Group Daniel Doubrovkine, CTO at Artsy The event will take place […]
Today, we announced an exclusive, three-year partnership with Gannett Co., Inc. to integrate Taboola’s discovery platform across their network of digital publishing assets in more than 110 markets. Gannett is one of the world’s leading media companies, featuring some of the most trusted names in news, including USA TODAY, and we’re honored to be working with such a talented team of people. Together, we’ll bring personalized content recommendations to Gannett’s audience on all platforms, and empower editorial teams with insights around how consumers are behaving across the network. We’ll also be experimenting with some exciting initiatives around audience segmentation, leveraging data to adapt the on-site experience for different groups of users. This type of next-generation personalization has become a key priority for us in years to come at Taboola as we see the web grow increasingly fragmented. When we started our mission around “discovery” over eight years ago, the […]
When I first met with Jon Steinberg, we had a meaningful disagreement. But much like in life, that disagreement has evolved into an especially strong partnership (and friendship). I was already impressed by Jon’s previous work at BuzzFeed where he became known as the “Godfather of Native,” monetizing BuzzFeed without a single banner ad ever shown. Asking him questions over the past few months about what works and what might be broken around Native, I joked that his direct answers made me feel like he is “half Israeli” — transparent, and to the point. As we talked about the rapid changes sweeping through the web, and his current role as CEO of Daily Mail North America, it became apparent that the category Jon helped pioneer years ago was ready for another revolution, and a big one. We experimented with a new expansion of our Discovery platform as a test […]
Have you ever wondered why there are so many different social networks? Users engage differently. Learn the importance of knowing your audience.