We’re excited to announce Taboola’s acquisition of Commerce Sciences allows us to double down on personalization for all open web visitors.
Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.
Leesa and Taboola worked together to increase return on ad spend by 5 times, resulting in better conversions for the popular mattress brand.
If we all agree advertisers need to shift budgets from TV to online – because that’s where their audiences have gone to engage – what’s the hold up?
If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.
Last week, Taboola was on-site at the Salon E-Commerce conference in Paris, France, Europe’s biggest international cross-channel event that brings together a diverse audience of professionals working across digital marketing, customer relations, logistics, IT, security and more. In addition to hosting a Taboola-themed booth that invited brands and marketers from around the world to learn more about “discovery,” our team kicked off Day 1 of the conference with a session on “Content Marketing for Performance Brands.” Harry Levy, Taboola’s Senior Team Lead for France and Europe Sales Research, delivered a presentation on how content marketing is no longer just for brand campaigns, but can drive conversions at scale and within cost-effective budgets. The session drew on case studies and best practices from Taboola’s experience working with hundreds of advertisers in the content marketing space. Following the presentation, Harry sat down for an interview with ITespresso to elaborate on how content […]
Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive new business and differentiate their brand amidst a crowded marketplace. We’re very excited that Taboola was invited to host a “lunch and learn” session on How to Create Content that Converts, Drives Positive ROI. The presentation will include several practical case studies featuring companies that built successful performance-driven content strategies, while also sharing our best practices on topics such as content ideation, landing page optimization, A/B testing, and more. The session will take place on Wednesday, September 9th at 12:30 PM, presented by Andrew Milk (Director of Media Account Management) and Inbar Yagur (Senior Content […]
Conversion rates can fluctuate day-to-day for an array of unexpected reasons, but there are several tactics marketers can employ to significantly (and sometimes permanently) lower their cost-per-acquisition (CPA) on Taboola. By being more strategic about bidding, targeting, and testing, the below “hacks” can help optimize your campaigns to generate the most bang for your buck. Separate by Platform Rarely (if ever) should you target desktop, mobile and tablet all at once. User experiences and behaviors vary across platforms, and people on a particular device may be more inclined to engage with your content. For example, a desktop user that enjoys fashion content at home may prefer other types of content while on-the-go and using a smartphone. Experimenting with platform-specific promotions can help you learn where your audience is most engaged, enabling you to better focus your campaigns. Platforms have different levels of competition for clicks (e.g. cost-per-click, or CPC), so […]