When I first met with Jon Steinberg, we had a meaningful disagreement. But much like in life, that disagreement has evolved into an especially strong partnership (and friendship). I was already impressed by Jon’s previous work at BuzzFeed where he became known as the “Godfather of Native,” monetizing BuzzFeed without a single banner ad ever shown. Asking him questions over the past few months about what works and what might be broken around Native, I joked that his direct answers made me feel like he is “half Israeli” — transparent, and to the point. As we talked about the rapid changes sweeping through the web, and his current role as CEO of Daily Mail North America, it became apparent that the category Jon helped pioneer years ago was ready for another revolution, and a big one. We experimented with a new expansion of our Discovery platform as a test […]
Yesterday, we announced an expansion of our long-standing partnership with Business Insider to drive on-site engagement and monetization through Taboola’s multi-platform, personalized content recommendations. With over 45 million monthly unique visitors, Business Insider is one of the world’s leading business sites, and we are thrilled to work with such a well-positioned and intelligence-driven publisher. Building on our previous work together, Taboola will be looking to deliver new audience development opportunities on Business Insider across all devices, especially around mobile and video which are proving to be key growth drivers for online publishers going forward. More than anything, we’re excited to continue working and innovating with the BI team, and taking part in the next chapter of Business Insider’s remarkable growth story. To learn more about our partnership with Business Insider, please read the full press release here.