With November fast approaching, political campaigns need to start thinking about how they’re going to implement a content strategy leading up to election day. Political advertising is often associated with the 30-second TV spots many of us have already grown sick of, digital content gives candidates and interest groups a chance to interact with voters […]
Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.
The world of digital media is constantly evolving, and the only way for publishers to keep up is to make sure that their next piece of content or audience development campaign is more effective than the one that preceded it. Indeed, the most successful publishers don’t just find a gameplan that works and stick with […]
Last November, we published our first set of tips for publishers on how to optimize their mobile monetization efforts. Today, more than half of the traffic on Taboola’s network comes from mobile devices, and this is a reflection of the broader trend rippling throughout the digital media industry. As new data and best practices […]
Conversion rates can fluctuate day-to-day for an array of unexpected reasons, but there are several tactics marketers can employ to significantly (and sometimes permanently) lower their cost-per-acquisition (CPA) on Taboola. By being more strategic about bidding, targeting, and testing, the below “hacks” can help optimize your campaigns to generate the most bang for your […]
The challenges of monetizing mobile web properties are well-documented. Platform and device fragmentation have created an environment where an ad can look great on one phone, but terrible on another. Higher-res mobile ads may only load smoothly (or at all) if a device is connected to WiFi, and desktop-designed banner ads often cover mobile content […]
In today’s digital age, building and sustaining a brand’s customer base online continues to be a formidable challenge for many companies regardless of their size. Brands are slowly but surely moving in the direction of becoming stand-alone publishers, producing high-quality content to engage, educate, and even entertain users in the hopes that they will consider […]