Today, we’re thrilled to announce a 3-year partnership with Media General, one of the nation’s largest connected-screen media companies.
We’re excited to announce that Taboola is an official launch partner with Google’s Accelerated Mobile Pages (AMP) Project.
Taboola is officially announcing an exclusive, 3-year partnership with DIE WELT, one of Germany’s most influential, leading news sites.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
This year was a tipping point for Taboola, with over half of our revenues now coming from mobile devices. Consumers around the world are spending more time on their smartphones, and in many emerging markets, these smaller screens are the only way that people access the web, presenting both new challenges and opportunities for our publisher and brand partners. While Taboola’s product team has always been focused on creating multi-platform solutions, we’ve also realized the importance of reaching consumers within native mobile app experiences (see our recent work with AP Mobile). Online user behavior varies extensively across the web — depending on context, device type, referral source, and more — and people immersed within mobile apps have proven to be particularly engaged, which makes these partnerships so valuable. Today, I’m excited to announce that Taboola has teamed up with InMobi, one of the world’s largest mobile advertising platforms. InMobi operates […]
In December of 2013, Taboola officially opened an office in Bangkok, Thailand with a mission to expand content discovery throughout the Asia-Pacific region. Almost 2 years later, we’ve had quite an exciting journey (see some of our recent partnerships with Baidu and Yahoo! Japan), and in our work with many local brands and publishers, it’s become clear just how big of a transformation is currently underway. With so many people in Thailand gaining access to the Internet for the first time, the opportunity for marketers to connect with new audiences is real and growing exponentially. Earlier this week, we announced our exclusive partnership with Thailand’s oldest native-language newspaper: Thairath. Taboola’s personalized content recommendations will be implemented across Thairath’s desktop and mobile websites, increasing audience engagement as well as creating meaningful new revenue streams. Site visitors will have the power to discover content from Thairath’s site, as well as Thai-language sponsored […]
If you live in Europe, you probably already know that Euronews is the continent’s most-watched television news channel, as well as one of the most popular multilingual global news sites in the region. What you may not realize is that Euronews also boasts a major online video presence. Last year, the publisher announced a record 13.6 million unique visitors on YouTube, and today that presence spans over 30 YouTube channels and 900,000 total subscribers. Building on this success, Euronews is now looking to expand its video viewership beyond YouTube, developing new audiences on its owned and operated digital properties. Today, I’m very excited to announce that Taboola has teamed up with Euronews to boost efforts around accomplishing this mission, leveraging our personalized content recommendations to increase on-site video engagement and monetization efforts, across desktop and mobile. Taboola’s predictive technology has long been rooted video, which is the first content format […]
Last month, we announced Taboola’s partnership with Allure Media, one of the leading digital publishers in Australia, with a network that includes the local editions of popular online titles such as Gizmodo, Lifehacker and Kotaku. Today, we’re excited to celebrate the official launch of Taboola’s personalized content recommendations on Business Insider Australia, another key property in the Allure Media portfolio, and the focus of some recent news regarding a major investment from German media company Axel Springer SE. Since its early days, Henry Blodget and the team at Business Insider have done an incredible job experimenting with new ideas and constantly reiterating, a skill that has become so evidently necessary in the digital media space. Today, the brand attracts a loyal audience with its mix of breaking news, current affairs and lifestyle features for aspirational business leaders. That success has been replicated in Australia, where the local edition reaches over […]
Over the past few years, it’s been exciting to watch Dan Abrams grow his company from an upstart into a fully-fledged digital media business. The level of competition for online audiences grows more intense each year, which has made the rapid ascent of his group all the more remarkable, fostering loyal and engaged readerships on sites like Mediaite, The Mary Sue, Styleite and The Braiser. Yesterday, Taboola announced an exciting new partnership with Abrams Media to boost content discovery and monetization efforts across its network of popular sites. Taboola’s predictive technology will power personalized recommendations alongside editorial, on both desktop and mobile platforms, presenting audiences with both in-network content as well as promoted stories from across the web. Abrams Media reaches some of today’s most passionate online audiences, and we look forward to working with Dan and the rest of his team on matching those valuable readers with personalized experiences, […]